Builders aren’t Selling Houses, but They are Selling.

Everyone thinks that purchasing a big ticket item is all about the value and the return and the finances of it, especially when it comes to real estate. Some even call it an investment. And it’s true, frequently, the home buying process can begin as a numbers game…What can we afford? What will the interest on our mortgage be? What are the taxes? How much are utilities? How much can I sell it for in the future? But when it comes right down to it, the final decision of which home you are going to buy is a very emotional choice. Home buyers ask themselves…Can I see our family spending Christmas here? Would I enjoy entertaining company in this kitchen?…