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Early Cotton Report Data Indicates Liquidity Returning to the Market

By Laurie Andrews Posted in - Media & Real Estate on March 13th, 2013

Cotton & Company’s 5th annual consumer survey is underway. The annual online report surveys prospective homebuyers throughout the US to gain insight into the current buyer’s psychology. With more than 700 respondents providing insight on the factors that affect their purchase decision, the data has become an industry standard for forecasting residential real estate trends.  As the data continues to be analyzed for the final report, early indications show liquidity has returned to the market. When asked about their reason for not purchasing to date, the consumer response “Can’t sell my existing home” dropped significantly from the 2011 market data. As additional support to this position, consumer interest in “Waiting for Better Pricing” has dropped to 8%, from the highpoint… Read more »

Why Social Media Marketing Works for Real Estate

By Marissa Mastroianni Posted in - Advertising & Media & Networking & Public Relations & Real Estate & Social Media & Uncategorized on January 14th, 2013

If you’ve been keeping up then you know that the final choice in the homebuyer’s decision-making process is most highly influenced by emotions. And for this reason, as real estate marketers, we must focus on lifestyle selling. Once you understand how important the lifestyle sell is to real estate, it then becomes increasingly clear why social marketing fits the bill. Here’s how: People love sharing exciting news about their lives on Facebook. This is the most natural place for buyers to showcase their new home purchase to their friends. The simple nature of sharing online and connecting with your closest friends and family falls perfectly in line with referral marketing. Never before was there such an easy way to reach… Read more »

Mexico’s Comeback Captures the World’s Attention

By Laurie Andrews Posted in - Real Estate on December 18th, 2012

The rebounding Mexican economy is providing plenty of headlines for today’s final reporters. It’s hard to believe that not long ago, Mexico was in the news daily for the swine flu outbreak and endless drug violence. Today, words like “record-breaking” and “booming” are now being used to describe a thriving economy. It seems while the US was focusing on the 2012 election, Mexico quietly overcame many of its challenges. Although there remains much to be resolved, the country is now the world’s leading exporter of flat screen TVs and has also become a major force in the automobile industry. Surprisingly, one in 10 cars sold last year in the U.S. was made in Mexico. According to the Wall Street Journal, “next… Read more »

A Wave of Buyers Forecasted Within 18 Months

By Stephann Cotton Posted in - Real Estate on June 15th, 2011

After attending Urban Land Institute’s recent Recreational Development Panel Discussion in Phoenix, it’s clear that forecasting the future real estate markets is a hot topic in the industry. The panel was consistent in their findings: the economy has made significant improvements, but there is still a long way to go. Panel speakers reached consensus that we have definitely reached the bottom in many markets; however, there are some areas of the country that will continue to have moderate depreciation before full stabilization occurs. Unfortunately the country is still contending with challenges due to housing foreclosures and the lack of growth in the job market.  However, moving towards 2012 and 2013, the panel is more optimistic, anticipating a surge in activity… Read more »

A Second Opinion

By media Posted in - Advertising & Media & Networking & Public Relations & Real Estate & SEO & Social Media & Uncategorized & Web on February 28th, 2011

A recent post suggested “7 Things That Annoy Website Visitors.” Experience has taught us that, “one size does not fit all.”  Neither does one set of guidelines. As a leading sales and marketing agency, providing services to developers of luxury real estate since 1983, Cotton & Company takes pride in the quality and performance of the custom websites created for its clients. Focusing upon lifestyle, each website is an attempt to create a vivid representation of the personal comfort and joy to be found as a resident of that particular community.The buyer of a one-of-a-kind, $17 million, oceanfront penthouse does not share the same perspective as the individual who is trying to find the best price for Duracell® Batteries. Commodity buyers have… Read more »

Online Business Resource Sites

By media Posted in - Media & Networking & Public Relations & Social Media & Uncategorized & Web on February 17th, 2011

It’s Easy to Forget the Little ThingsIt is easy to forget the little things. When you are part of a large organization and have multiple clients sometimes things can fall through the cracks. For example, your website and your Facebook may remain up to date, but those aren’t the only places where potential customers can find you online. There are numerous online resource sites that show local and national business listings. Many of those sites post business information without actually contacting the company. It is then your job to go online, find those sites and check your company’s profile. Are you listed? If so, is the contact information correct? Are your company’s services correctly explained? For some sites it is simply a… Read more »