Cotton Company logo

Search Results

Post Tagged with marketing real estate

Where Has 35 Years Marketing Real Estate Taken Me?

By Alexis Posted in - Press on April 20th, 2023

A retrospective by Laurie Andrews, President, Cotton & Company 35 years with one company is a milestone few achieve in any industry. I guess my Dad, Bill Mang, laid the groundwork, having reached 42 years with Grumman Aerospace before retiring over two decades ago. As one of four kids in The Mang Gang, we grew up as a part of the Grumman Family. Commitment and dedication to excellence were instilled in every aspect of our lives—certainly with family, but in work as well. To tell you the truth, it feels like an eternity and a “blink of an eye” at the same time. Although my journey has many more years ahead, I thought this was a great opportunity to reflect…

Digital Marketing and Its Impact on the Real Estate Industry: A Conversation with Laurie Andrews

By Angelene Posted in - Press on December 11th, 2018

Find out how our Chief Marketing Officer, Laurie Andrews, answers some of the most frequently asked questions about digital marketing and its impact on the real estate industry. 1. What does social media marketing really do for your business? Can you quantify the results? Social marketing has become the core of our digital strategy. The advanced targeting tools within the platform allow us to narrow the consumer base to our true potential homebuyers. Of course, the way we use the social channel is very strategic. Much more about educating and informing the consumer, rather than selling. The results are very quantifiable. We have data on every aspect of our engagement, and we also gain terrific exposure from the viral aspect…