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Analysis by Paralysis: Can you really measure the success of traditional media?

By Marissa Mastroianni Posted in - Advertising & Media & Social Media on January 19th, 2015

Recently the concept of adding telephone numbers to our print media ads, each unique to a specific publication came up in discussion. At first the idea seems wonderful, a way to measure the success of traditional media advertising. Upon further review, there are some substantial pitfalls, which must be considered. The concept proves valuable if we significantly narrow down what we will measure and how we will compare it against other metrics. I think it’s a good idea to add unique telephone number call tracking to the mix. We must remember that it is “an additional” bit of information we can use to better understand a very complex system, but not the be-all-end-all to measure the success of a traditional… Read more »