Post Tagged with marketing
By Angelene
Posted in - Press on August 30th, 2021
It’s the Hottest Real Estate Market Ever While some real estate developers have the dilemma of not being able to build quickly enough to keep up with buyer demand, others may struggle with the lack of land parcels for their next projects. Developers, private communities, resort communities, and country club community leadership are seeing homes selling at record-breaking highs. In a year where you don’t need to spend as much of your real estate marketing dollars on lead generation, it is ideal timing to take your brand to the next level. By laying the foundation now to attract the right target audience, home builders and development sales leadership will be set up to succeed at a time where rising prices…
By Angelene
Posted in - Advertising & Press & Real Estate & SEO on June 20th, 2018
It’s that time again – time to update the country club website to keep up with the times. Refreshing the website is always a good thing, but there are several things you should consider before getting started. For most private residential country club communities, new members come from new real estate sales, and new real estate sales are coming from a totally new generation of homebuyers. To add to the challenges, many real estate brokers are unfamiliar with the details of club membership and avoid selling in Club Communities. With the community sold out and real estate agents scarce, Country Club membership directors find themselves with a new set of challenges. They now need to play a stronger role in…
By Angelene
Posted in - Advertising & Media & Social Media on July 21st, 2015
Social Marketing is important in today’s real estate market. Pinterest may not be the channel you associate with real estate marketing, but here at Cotton & Company we understand content and the importance of having a “conversation” in social media. We excel at leveraging different social platforms, creating user-friendly content resulting in engaging with your potential clients. Some real estate agents and marketing companies, such as the
By Angelene
Posted in - Advertising & Media & Real Estate & Social Media on June 23rd, 2015
Young Professionals Use Facebook/FaceTime to Purchase Luxury Condo Using social media to market real estate means providing information that they can access at their fingertips. In this digitally driven world the consumer can get little snacks of knowledge to keep them coming back for more. You stay in touch with them and you engage. No one can be everything to everyone at all times, but with social media, we can get really close. Staying in tune with the consumer will lead the next generation of marketing to better elevate this form of customer service. For example in San Antonio, Texas, one of our clients, Alteza Residences, recently sold a residence with social media. When young professionals Samar and Kajel Shah…
By Laurie Andrews
Posted in - Advertising & Media & Networking & Real Estate & Social Media on December 3rd, 2013
Today’s marketing programs for golf and country clubs must be very different compared to how we have marketed prior to the recent recession. Most clubs were originally geared towards a specific demographic and psychographic profile- the Silent Generation born between 1925 and 1942. These profiles have shifted during the downturn, which is why membership recruitment strategies must shift as well. The previously targeted buyer profile has aged, and with that the referral base has diminished. The life and future of your club depends on how well you can “young it up” to appeal to the next market. Not only will the younger market be around longer to enjoy the club, but the projected revenue stream of a 40 – 50…
By Laurie Andrews
Posted in - Media & Networking & Public Relations & Social Media & Uncategorized & Web on August 21st, 2013
All across the country, real estate continues to see positive news for the industry. The good news on sales success is being driven by investment buyers seeking appreciation or rental income. As the cycle continues and the economy continues to strengthen, end-user buyers will continue to increase. As builders and developers are putting their strategic marketing plan in place, questions often arise on how much they should budget and what the top priorities should be. As a leader in real estate marketing for more than four decades, Cotton & Company is assisting its clients by establishing priorities throughout their strategic plan. Focusing on direct consumer sales most often results in a higher ROI by lessening the commission expense. Today, most…
By Alexis
Posted in - Media & Web on August 9th, 2013
Cotton & Company, real estate marketing specialists, announced Friday that Media Director Renee MacLees has been selected by Google as an Engage All-Star for 2013. To achieve this prestigious award, high benchmarks and strict criteria were reached in several advertising areas including pay per click text and display digital advertising. “Being named a Google Engage All-Star winner is a well-deserved honor for Renee, “ says Laurie Andrews, Chief Operation Officer for Cotton & Company. “With the rebound of the real estate market, creating a strong digital footprint is critical to our client’s success. Our digital service team is among the best in the business, and we proud to have Google recognize Renee’s performance.” Cotton & Company celebrated its 30th anniversary…
By Laurie Andrews
Posted in - Real Estate on April 29th, 2013
It’s been a long road back for the real estate development industry. When the down slope for residential real estate began in 2006, the world was a very different place. It’s hard to believe that Facebook only existed on college campuses, and the first generation of the iPhone wasn’t introduced until 2007. But it was the iPad introduction in 2010 that really changed the world for real estate developers, bringing the wealthy discretionary buyer into the digital realm. Today, as many developers begin to reenter the market, they are recognizing new marketing challenges as a result of changing technology. Top 10 Changes: 1. Website infrastructure and design must prioritize tablet interaction. This means a more focused navigation plan that emphasizes…
By Laurie Andrews
Posted in - Media & Real Estate on March 13th, 2013
Cotton & Company’s 5th annual consumer survey is underway. The annual online report surveys prospective homebuyers throughout the US to gain insight into the current buyer’s psychology. With more than 700 respondents providing insight on the factors that affect their purchase decision, the data has become an industry standard for forecasting residential real estate trends. As the data continues to be analyzed for the final report, early indications show liquidity has returned to the market. When asked about their reason for not purchasing to date, the consumer response “Can’t sell my existing home” dropped significantly from the 2011 market data. As additional support to this position, consumer interest in “Waiting for Better Pricing” has dropped to 8%, from the highpoint…
By Alexis
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on March 3rd, 2013
For years, we have been posting and sharing information about our companies and ourselves through the Internet. Among all of the outlets available on the Internet today, Facebook is among the most popular, used to help deliver detailed and sometimes over the top information to the public. As of January 2013, Facebook released a new search tool, called Graph Search, allowing Facebook users to find almost whatever they want on Facebook, including people and places and which people like which places. This information has always existed, however, now Facebook is making it easier for the public to access. Graph Search is currently in limited beta testing, allowing only a certain amount of people to have access until it integrates into…