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Social Marketing

By media Posted in - Advertising & Media & Networking & Social Media & Uncategorized on May 8th, 2012

Increasing brand affinity has always been about building relationships with people. Today brands everywhere can achieve this through social marketing. Social marketing is taking a strategic and digital approach to using social media to reach and engage consumers while encouraging word of mouth sharing and brand loyalty. Cotton & Company offers social marketing as a key service line and welcome the opportunity to grow your brand using this new marketing medium.

The Housing Market Rebound is Underway

By Laurie Andrews Posted in - Media & Public Relations & Real Estate & Social Media on March 30th, 2012

Are you ready? …to drive low-cost leads through customer referrals and highly targeted Facebook advertising programs? …for an active YouTube channel with current videos that enhance your brand while building your Internet search results? …to reduce the cost of your pay-per-click campaign by building your relevance score with Google? …to have a website that is designed for usability on both smartphones and tablet devices? Did you know that 95% of homebuyers use the Internet for research? National media is consistently indicating optimism in the housing market, and better days are just around the corner. During the extended down cycle, technology has changed drastically, and your digital marketing plan must evolve with the times. •    Tablet and mobile devices mandate usability…

Make Substance, Not Noise: The good, bad and downright unacceptable content of Social Media

By media Posted in - Media & Public Relations & Social Media on December 16th, 2011

You have followers on your social media outlets because for one reason or another, your audience cares. Don’t lose credibility by drenching your followers with unimportant, untailored posts. Your fate could send you into the Spam Zone, a very crowded and nearly inescapable place to be. It’s understandable that you want to continually increase your number of fans. However, a common misconception is to take out the megaphone and turn up the volume all the way. Instead, focus on the interests of your followers and your relationship with them. Don’t post just to post. Tailoring your messages (and your list) helps build a reputation that’s worth owning. As you now know, the Spam Zone is a bad, bad place, and…

Tweets of Wrath: Common Abuses of Social Media and How You Can Avoid Them

By media Posted in - Media & Public Relations & Social Media on October 17th, 2011

The rules of social media apply to all: no person, no matter how famous or talented, no company, regardless of its big brands and big income, is exempt. No exceptions.  In fact, a misuse of social mediums, such as Twitter, YouTube and Facebook, can cause more harm than having no online presence at all. Such holds true for John Mayer, one of the decade’s most popular songwriters and musicians, who used Twitter as platform for his most candid thoughts and opinions. As a result, he damaged his credibility as an artist while simultaneously offending many people. Sure, he enthusiastically exercised his right to The First Amendment—but he wants to sell records. Hence, all messaging on behalf of yourself, your brand…

Learning From the Past: Great Teamwork

By media Posted in - Advertising & Media & Networking & Social Media & Uncategorized on September 21st, 2011

One of the greatest industrialist of all time once said, “Coming together is a beginning. Keeping together is progress. Working together is success.” Henry Ford is a person that you would not define as selfish. In every aspect of his business life, progression was a scale of teamwork. Over 100 years later, there is still no secret to the fact that teamwork is key to any success. Teamwork sprouts broad social interest and understanding of current events, while also promoting creative individuality. I like the word progression, which dating back to the 1920’s car boom, brought a whole other realm to advertising. Ford’s best attribute, other than creating the foundation for mass production, was his ability to relate to a…

Are you engaged with the right “one”?

By Marissa Mastroianni Posted in - Public Relations & Social Media on August 30th, 2011

Social media has been a buzz-topic across all industries for a number of years now. People are discussing its benefits and its handicaps, its global reach, its popularity, how fast it’s growing. Businesses- large and small- are all hopping on the band wagon and developing profiles, pages, handles and groups. Everyone wants to be involved, but before you jump in, make sure you know what you’re getting into. What many people don’t understand is the bigger picture of social media; take the words apart – and social media is just really a type of media. describes media as a “means of communication…that reaches or influences people” and social as “pertaining to, devoted to, or characterized by friendly companionship or…

First Thoughts on Google+

By media Posted in - Public Relations & Social Media on July 26th, 2011

Just as I’ve settled into the social media world on Facebook, with my thousands of pictures and conversations preserved, Google+ has to make an appearance and cause me to question my whole social media presence. Google+ confused me even more than Facebook had when I first created my profile, with it’s clean layout and simple color scheme (in comparison to Myspace), I found myself a little overwhelmed just thinking about creating a whole new internet profile. Sharing my concerns with a friend who had made his Google+ account as well, he responded with, “It is Beta right now. Chill out…Send some feedback…” So I did. One aspect I love about the new outlet is that it enables me to take…

Jump onto the Platform or Drown: Social Media Platforms

By media Posted in - Media & Public Relations & Social Media on July 11th, 2011

If you were to ask businesses across the country about market research and advertising 20 years ago, they would have said, “I think we know what people want.” Well, 20 years later they know what consumers want, and in a big way. The marketing and advertising schemes involving door-to-door sales and community events are definitely coming to a screeching halt. The internet is now the community and social platforms are now the marketplaces. As businesses develop, they understand that they can no longer afford to be one-dimensional. For every one customer in person, companies can obtain 10 at the same time via social communities online. As long as a company has a product that the right people want, they will have…