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If We are All Unique, Why is There a Template?

By media Posted in - Advertising & Media & Networking & Social Media on July 5th, 2011

One of the most dangerous ways to approach any client meeting is with the word “template” in your arsenal. This is one weapon that is sure to backfire and cause agency damage. In an agency we are all equal. Unlike professions that practice law or medicine, we don’t pass a test to certify us as “experts.” What separates us is just this: we don’t all need to share the same view.Our world is subjective, giving us the power of persuasion and argument. We strive to be anything but a “me-too” category. Now I’m not saying there is anything wrong with inspiration and guidance, but that should be all we need for creative juices to flow.

Have You Seen This Weird Thing in Advertising Lately?

By media Posted in - Advertising & Media & Networking & Social Media & Uncategorized on June 28th, 2011

These interesting looking icons are “QR” Codes. QR is short for Quick Response. This technology is definitely not new, but it is becoming more popular in the United States as smart phones take over the marketplace. This two-dimensional code, made up of squares and patterns, is a shortcut that can be read through your phone’s camera once you have downloaded the software. In fact, the next generation iPhone will come equipped with the QR reader program already installed. As you hold your phone over the code, your camera will read the code and automatically take you to a website or webpage, launch a video, play music or a game. The Barcode News recently released statistics that show a 4,549% growth in…

Bridgestone Splits the … Aisle?

By media Posted in - Advertising & Media & Networking & Social Media & Uncategorized on June 20th, 2011

Recently I was walking the aisle of my local grocery store and saw the most peculiar thing. A golf ball for sale in the beer section. No, this is not a case (no pun intended) of someone placing an unwanted item in the wrong section. This is a brilliant campaign launched by Bridgestone Golf and Michelob Ultra. Think about it. What better a marriage than golf and beer?

Too many “be-backs” still sitting on the fence?

By Laurie Andrews Posted in - Real Estate on May 31st, 2011

It’s always been a simple equation–the higher your “be-backs,” the higher your sales conversion. While the basic premise remains true today, the number of touch points prior to the sale has increased drastically. If your reaction includes “I need to get a closer on the team,” you may be underestimating the challenge in today’s market. Carrying costs and resale potential are also weighing heavily on their minds, and buyers are doing more research than ever. What to do for 2011? •    Recognize the potential sales that exist in your database and don’t rely solely on your sales team to execute a one-on-one follow-up program. •    Give your buyer a reason to change their timeline to yours and communicate this opportunity…

LivingSocial Buys a Few Million Friends

By media Posted in - Advertising & Media & Networking & Social Media & Uncategorized on March 28th, 2011

Hello. It’s nice to meet you. Wanna be friends? I mean life-long friends who will always need one another.The most simplistic explanation of advertising is the desire to introduce a brand to a target audience. Brands go about this by creating awareness, enticing trial, building loyalty and, hopefully, enlisting brand ambassadors to help spread the gospel. In advertising we look at people’s wants and turn them into needs. Because when I need something, I buy it. A great example of a company introducing themselves to potential customers was seen recently with LivingSocial. By now most everyone has heard of Groupon. If not for their group coupon offerings, then for their ability to decline a $6 billion buyout bid from the nice…

A Second Opinion

By media Posted in - Advertising & Media & Networking & Public Relations & Real Estate & SEO & Social Media & Uncategorized & Web on February 28th, 2011

A recent post suggested “7 Things That Annoy Website Visitors.” Experience has taught us that, “one size does not fit all.”  Neither does one set of guidelines. As a leading sales and marketing agency, providing services to developers of luxury real estate since 1983, Cotton & Company takes pride in the quality and performance of the custom websites created for its clients. Focusing upon lifestyle, each website is an attempt to create a vivid representation of the personal comfort and joy to be found as a resident of that particular community.The buyer of a one-of-a-kind, $17 million, oceanfront penthouse does not share the same perspective as the individual who is trying to find the best price for Duracell® Batteries. Commodity buyers have…

Online Business Resource Sites

By media Posted in - Media & Networking & Public Relations & Social Media & Uncategorized & Web on February 17th, 2011

It’s Easy to Forget the Little ThingsIt is easy to forget the little things. When you are part of a large organization and have multiple clients sometimes things can fall through the cracks. For example, your website and your Facebook may remain up to date, but those aren’t the only places where potential customers can find you online. There are numerous online resource sites that show local and national business listings. Many of those sites post business information without actually contacting the company. It is then your job to go online, find those sites and check your company’s profile. Are you listed? If so, is the contact information correct? Are your company’s services correctly explained? For some sites it is simply a…