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Post Tagged with PInterest

Social Marketing with Pinterest

By Jennifer Magill Posted in - Advertising & Media & Social Media on July 21st, 2015

Social Marketing is important in today’s real estate market. Pinterest may not be the channel you associate with real estate marketing, but here at Cotton & Company we understand content and the importance of having a “conversation” in social media. We excel at leveraging different social platforms, creating user-friendly content resulting in engaging with your potential clients. Some real estate agents and marketing companies, such as the Corcaran Group, have already realized the potential of Pinterest as a marketing tool. After some market research, we discovered the best way to showcase what our clients have to offer. These are some of the best boards to grab followers’ attention.   Create Pinterest Boards specific to Buyers Your Dream Home Home Décor or… Read more »

Online Friend Referrals Are Driving Consumer Purchase Decisions

By media Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on May 24th, 2012

Don’t like what’s hanging in your closet? Can’t decide what to buy in the store? Always sending photos of yourself to your friends asking – “What do you think?” When looking to purchase items, social media marketing is a game changer. Today 90% of consumers look to “friends” and ‘Liked’ pages or ‘Pins’ to decide what to purchase. Social media and peer recommendations are being taken to a whole new level, especially in Brazil. Brazilian retailer, C&A, has teamed up with Facebook in creating real time fashion feedback. They have already asked the question and are giving you the answer right on the hanger.

Pinterest: It’s More than Pretty Pictures and Cupcake Recipes

By media Posted in - Advertising & Networking & Public Relations & Social Media on February 28th, 2012

Pinterest is pretty much one giant endorsement of goods, for women by women. And thus far, emphasis has been placed on crafts, home interiors and gardens, cooking, entertaining and art. However, Pinterest is growing faster than Facebook when it was its size, with more seven million unique visitors in December. And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined. The online social pinboard harnesses the power of personal referral. Word of mouth is arguably the most effective selling tool, and a strong presence on Pinterest empowers just that. Promoting your business on Pinterest: What you need to know Pinterest can be a useful tool to promote new products and interact with potential customers…. Read more »

Make Substance, Not Noise: The good, bad and downright unacceptable content of Social Media

By media Posted in - Media & Public Relations & Social Media on December 16th, 2011

You have followers on your social media outlets because for one reason or another, your audience cares. Don’t lose credibility by drenching your followers with unimportant, untailored posts. Your fate could send you into the Spam Zone, a very crowded and nearly inescapable place to be. It’s understandable that you want to continually increase your number of fans. However, a common misconception is to take out the megaphone and turn up the volume all the way. Instead, focus on the interests of your followers and your relationship with them. Don’t post just to post. Tailoring your messages (and your list) helps build a reputation that’s worth owning. As you now know, the Spam Zone is a bad, bad place, and… Read more »

Tweets of Wrath: Common Abuses of Social Media and How You Can Avoid Them

By media Posted in - Media & Public Relations & Social Media on October 17th, 2011

The rules of social media apply to all: no person, no matter how famous or talented, no company, regardless of its big brands and big income, is exempt. No exceptions.  In fact, a misuse of social mediums, such as Twitter, YouTube and Facebook, can cause more harm than having no online presence at all. Such holds true for John Mayer, one of the decade’s most popular songwriters and musicians, who used Twitter as platform for his most candid thoughts and opinions. As a result, he damaged his credibility as an artist while simultaneously offending many people. Sure, he enthusiastically exercised his right to The First Amendment—but he wants to sell records. Hence, all messaging on behalf of yourself, your brand… Read more »

Are you engaged with the right “one”?

By Marissa Mastroianni Posted in - Public Relations & Social Media on August 30th, 2011

Social media has been a buzz-topic across all industries for a number of years now. People are discussing its benefits and its handicaps, its global reach, its popularity, how fast it’s growing. Businesses- large and small- are all hopping on the band wagon and developing profiles, pages, handles and groups. Everyone wants to be involved, but before you jump in, make sure you know what you’re getting into. What many people don’t understand is the bigger picture of social media; take the words apart – and social media is just really a type of media. Dictionary.com describes media as a “means of communication…that reaches or influences people” and social as “pertaining to, devoted to, or characterized by friendly companionship or… Read more »

Jump onto the Platform or Drown: Social Media Platforms

By media Posted in - Media & Public Relations & Social Media on July 11th, 2011

If you were to ask businesses across the country about market research and advertising 20 years ago, they would have said, “I think we know what people want.” Well, 20 years later they know what consumers want, and in a big way. The marketing and advertising schemes involving door-to-door sales and community events are definitely coming to a screeching halt. The internet is now the community and social platforms are now the marketplaces. As businesses develop, they understand that they can no longer afford to be one-dimensional. For every one customer in person, companies can obtain 10 at the same time via social communities online. As long as a company has a product that the right people want, they will have… Read more »

Online Business Resource Sites

By media Posted in - Media & Networking & Public Relations & Social Media & Uncategorized & Web on February 17th, 2011

It’s Easy to Forget the Little ThingsIt is easy to forget the little things. When you are part of a large organization and have multiple clients sometimes things can fall through the cracks. For example, your website and your Facebook may remain up to date, but those aren’t the only places where potential customers can find you online. There are numerous online resource sites that show local and national business listings. Many of those sites post business information without actually contacting the company. It is then your job to go online, find those sites and check your company’s profile. Are you listed? If so, is the contact information correct? Are your company’s services correctly explained? For some sites it is simply a… Read more »

Captivating the Captive Audience

By media Posted in - Advertising & Media & Networking & Public Relations & Real Estate & Social Media & Uncategorized & Web on January 28th, 2011

Make your e-mail marketing campaign delete-proof E-mail marketing is the most immediate way to connect with your target audience. Unlike traditional print or direct mail advertising, your e-mail message is instantly received and gives the recipient the opportunity to respond equally as fast. At Cotton & Company, e-blasts have become a powerful tool in the daily effort to market real estate developments around the world. According to Dynamic Graphics magazine, e-mail marketing is ”20 times more cost-effective than direct mail—it can cost as little as fractions of a penny per e-mail and generate initial response within an average of 48 hours.” With that kind of opportunity, you must be certain your message is told as effectively as possible. Keep in… Read more »