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The Most Important Real Estate Marketing Trends for 2019

By Marissa Mastroianni Posted in - Press on February 25th, 2019

It’s a whole new year and it’s time to refurbish your marketing strategy if you haven’t already. Don’t forget anything on this list. A bright new 2019 has arrived. With this comes a greater marketing opportunities for your real estate projects and more resources to effectively hone your strategies. Use these real estate marketing strategies to transform and dominate in the coming year. ·      Programmatic Advertising Programmatic advertising is a very new and promising method of marketing. At Cotton & Company, we use location-based geo-fencing combined with demographic profiling to target potential homebuyers and create a custom audience for our message. Next, we target our lead generation digital campaigns at this specific audience rather than wasting money buying keywords that…