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Florida Real Estate – a Coronavirus Opportunity?

By Cristina Posted in - Press on March 25th, 2020

As the US market continues to experience the early stages of the Coronavirus cycle, every industry is evaluating its short-term and long-term impact. For the real estate industry in particular, discussion of a looming “recession” brings to mind the challenges faced during the global financial crisis over the last decade. But this is 2020, and real estate could be a bright spot for investor opportunities in an otherwise volatile global market. “We’ve taken this ride before,” says Stephann Cotton, President of Cotton & Company, a Florida-based international sales, and marketing firm specializing in luxury residential properties. “In June 2005, we raised a red flag at the beginning of the last cycle. We witnessed a significant drop in new web visitors… Read more »

The State of The Luxury Residential Real Estate Market in South Florida

By Marissa Mastroianni Posted in - Press on April 4th, 2019

South Florida has always held a unique luxury real estate market, affected by a variety of factors including the diversity of locales and the wide spread of buyers. Within the past year, a variety of influences have had a positive trend on the luxury housing market, showing prices, purchasing, and optimism soaring to record heights. Stephann Cotton, founder and CEO of real estate marketing agency Cotton & Company, should know. From his years of work in the home buying and selling market, he’s garnered a few signs that indicate where a market will go throughout the year, including QTL and buyer trust. “I would predict that 2019 will be a medium to medium-good market for the luxury segment…I do believe… Read more »