Post Tagged with real estate trends
By Angelene
Posted in - Press on July 13th, 2021
Home Renovation in High Demand Josefine and Alan Cohen live in New York and love the city! Proud to be a part of the most dynamic business region in the world, Long Island and Manhattan are their playgrounds. Their lives are filled with getting together with friends, enjoying the arts, and playing a round of golf in between business meetings and raising a family. The Cohens and friends frequent South Florida during the winter, but this year, they are looking at Boca Raton in a whole new light. The Cohens aren’t alone. Across the country, especially in the northeast, homebuyers are considering a move south. You could call it the perfect storm of a pandemic hangover – isolation, higher taxes, higher crime, and…
By Angelene
Posted in - Press on January 5th, 2021
As public debate continues to rage about how to manage the COVID virus, Florida’s decision to remain “open for business” has manifested itself in a state-wide real estate boom. With thousands of homeowners migrating to the low-tax, high-quality lifestyle, real estate developers are battling to capture their share of the market. Data from LendingTree clearly identifies Florida as the top destination. Nearly 1,000 people per day moving to the Sunshine State, and single-family home inventories are rapidly decreasing. Many transplants are leaving densely populated communities and have been reluctant to consider condominium living in their new locale. So what are South Florida’s luxury condominium developers doing to capture their share of the post-COVID migration? As new single-family home inventory shrinks,…
By Angelene
Posted in - Press on December 14th, 2020
Whether working remotely from home, homeschooling the kids or even getting in a workout at the home gym – Americans are looking at their surroundings in an entirely new way and spending more time in their homes than ever. As we emerge from the pandemic crisis and plan for the future, psychographic priority shifts will be long lasting. As a result, the future of real estate community design has been greatly affected as visionary developers, builders, interior designers, urban planners and architects reimagine their plans to address the new reality. Reimagined Spaces Coronavirus challenges in American cities has provided opportunities and incentives to reimagine all public spaces. Cities like downtown Sarasota are ahead of the curve with construction already underway…
By Angelene
Posted in - Press on July 29th, 2020
Real estate sales are heating up as buyers’ needs and wants are being forced to adapt to ever changing lifestyles during a time of uncertainty in the nation. Family’s needs have shifted as they place more importance on homes, and there are four priorities that stand out now more than ever. SPACE All this time families are spending at their homes has brought a new sense of awareness that their current home may not be large enough for all the purposes it’s being asked to serve right now and in the future. Remote work situations have given them the advantage of migrating somewhere they have always wanted to live based on their desires versus proximity to their workplace. Baby boomers…
By Angelene
Posted in - Press on February 25th, 2019
It’s a whole new year and it’s time to refurbish your marketing strategy if you haven’t already. Don’t forget anything on this list. A bright new 2019 has arrived. With this comes a greater marketing opportunities for your real estate projects and more resources to effectively hone your strategies. Use these real estate marketing strategies to transform and dominate in the coming year. · Programmatic Advertising Programmatic advertising is a very new and promising method of marketing. At Cotton & Company, we use location-based geo-fencing combined with demographic profiling to target potential homebuyers and create a custom audience for our message. Next, we target our lead generation digital campaigns at this specific audience rather than wasting money buying keywords that…
By developer
Posted in - Real Estate on July 18th, 2018
Revolutionary – it’s the single best word to describe a generation that dramatically changed the way we live in America today. From music, entertainment and fashion, to diverse social and political causes – the Baby Boomers have been shaking things up since the 60s. Real estate developers have planning for the onslaught of retirees to fill their amenity-rich new home communities for years. After marketing to the Silent Generation for decades, many developers have yet to recognize the drastically different demographic and psychographic profiles of the emerging retiree market. “Baby Boomers are living longer and seeking new ways to reinvent themselves,” says Stephann Cotton, president of Cotton & Company and Urban Land Institute Member. “They have a completely different attitude…
By Angelene
Posted in - Press on November 30th, 2015
With the economy continuing to recover, baby boomers are finally feeling confident enough to take action on their plan to purchase a retirement home. After delaying their decision due to the recession, the long-awaited influx of wealthy retirees is opening the doors for development in Sunbelt destinations. Today’s retirees are the first post-Vietnam era empty nesters, and they are blazing a new trail in every aspect of life. It’s no surprise that boomers wants and needs are revolutionizing the development industry. Amenities and Social Events: Healthier and wealthier, America’s baby boomers want amenities that fit their active lifestyle. They are focused on their wellbeing and the origins of their food through community gardens, farmer’s markets and farm-to-table dining. They are…
By Angelene
Posted in - Press on November 24th, 2015
Black Friday has recently become a tradition during the holiday season. The same approach that so many retailers use when marketing Black Friday can be applied to marketing a home or community. AWARENESS This is an essential first step that retailers use during Black Friday. Is there a single person who doesn’t know what Black Friday is, or what stores are selling? Real estate marketers need to show their target market that an opportunity exists. Newspaper ads, open houses, and direct mail are all effective ways to get the word out that your product is available. ONLINE PRESENCE Even a successful event like Black Friday, had to find its online presence. Retailers learned to capitalize on the Internet with online advertising. Since…
By Angelene
Posted in - Press on November 11th, 2015
The baby boomer generation is more active than generations past, has a more sophisticated style and wants options and choices in their homes. Whether they are selling the homes where they raised their children and heading to sunnier pastures, or buying a second home to accommodate their retired lifestyle, boomers are making an impact on housing trends. They want to lower their housing expenses. Many boomers look forward to moving to a smaller house or condo in warm weather to free up equity to pay for travel or other extra expenses they know they’ll face at some point in the years ahead. Peninsula on the Intracoastal in Boynton Beach provides luxury condos and townhomes with Palm Beach waterfront views offering boomers a…
By Angelene
Posted in - Press on September 21st, 2015
According to Realtor.com the median “days on market” is down 6% year-over-year and up 6% month-over-month at 75 days, which shows the season is naturally shifting to favor buyers as inventory moves more slowly than in spring and summer. A combination of market volatility pressuring rates and seasonal slowdown looks to be serving as an advantage to buyers as summer winds down. A temporary drop in demand in the luxury segment by those negatively affected by stock market instability might be just what strained would-be buyers need to gain the advantage in a market that has given sellers the upper hand so far this year. The hottest housing markets receive 1.8 to 3 times the number of views per listing compared…
