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Post Tagged with real estate trends

The Baby Boomer Effect Changes Everything in Discretionary Real Estate

By developer Posted in - Real Estate on July 18th, 2018

Revolutionary – it’s the single best word to describe a generation that dramatically changed the way we live in America today. From music, entertainment and fashion, to diverse social and political causes – the Baby Boomers have been shaking things up since the 60s. Real estate developers have planning for the onslaught of retirees to fill their amenity-rich new home communities for years. After marketing to the Silent Generation for decades, many developers have yet to recognize the drastically different demographic and psychographic profiles of the emerging retiree market. “Baby Boomers are living longer and seeking new ways to reinvent themselves,” says Stephann Cotton, president of Cotton & Company and Urban Land Institute Member. “They have a completely different attitude… Read more »

A New Era in Real Estate –Attracting Baby Boomer Homebuyers

By Jennifer Magill Posted in - Press on November 30th, 2015

With the economy continuing to recover, baby boomers are finally feeling confident enough to take action on their plan to purchase a retirement home. After delaying their decision due to the recession, the long-awaited influx of wealthy retirees is opening the doors for development in Sunbelt destinations. Today’s retirees are the first post-Vietnam era empty nesters, and they are blazing a new trail in every aspect of life. It’s no surprise that boomers wants and needs are revolutionizing the development industry. Amenities and Social Events: Healthier and wealthier, America’s baby boomers want amenities that fit their active lifestyle. They are focused on their wellbeing and the origins of their food through community gardens, farmer’s markets and farm-to-table dining. They are… Read more »

3 Things Real Estate Marketers Can Learn From Black Friday

By Jennifer Magill Posted in - Press on November 24th, 2015

Black Friday has recently become a tradition during the holiday season. The same approach that so many retailers use when marketing Black Friday can be applied to marketing a home or community. AWARENESS  This is an essential first step that retailers use during Black Friday. Is there a single person who doesn’t know what Black Friday is, or what stores are selling? Real estate marketers need to show their target market that an opportunity exists. Newspaper ads, open houses, and direct mail are all effective ways to get the word out that your product is available. ONLINE PRESENCE  Even a successful event like Black Friday, had to find its online presence. Retailers learned to capitalize on the Internet with online advertising. Since… Read more »

4 Baby Boomer Housing Trends to Watch

By Jennifer Magill Posted in - Press on November 11th, 2015

The baby boomer generation is more active than generations past, has a more sophisticated style and wants options and choices in their homes. Whether they are selling the homes where they raised their children and heading to sunnier pastures, or buying a second home to accommodate their retired lifestyle, boomers are making an impact on housing trends. They want to lower their housing expenses. Many boomers look forward to moving to a smaller house or condo in warm weather to free up equity to pay for travel or other extra expenses they know they’ll face at some point in the years ahead. Peninsula on the Intracoastal in Boynton Beach provides luxury condos and townhomes with Palm Beach waterfront views offering boomers a… Read more »

Is Stock Volatility Affecting Real Estate Momentum?

By Jennifer Magill Posted in - Press on September 21st, 2015

According to Realtor.com the median “days on market” is down 6% year-over-year and up 6% month-over-month at 75 days, which shows the season is naturally shifting to favor buyers as inventory moves more slowly than in spring and summer. A combination of market volatility pressuring rates and seasonal slowdown looks to be serving as an advantage to buyers as summer winds down. A temporary drop in demand in the luxury segment by those negatively affected by stock market instability might be just what strained would-be buyers need to gain the advantage in a market that has given sellers the upper hand so far this year. The hottest housing markets receive 1.8 to 3 times the number of views per listing compared… Read more »