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One of Poland’s Largest Developers Taps into American Expertise

By Laurie Andrews Posted in - Real Estate on September 25th, 2012

Going the extra mile is nothing new to Stephann Cotton. Try 5,288 miles–that’s where you’ll find him firmly entrenched in the Warsaw real estate market. While European markets continue to struggle, Poland remains a bright spot for foreign investment and increased competition is now impacting long-term residential developers. Warsaw has become a global city, an international tourist destination and an important economic hub in Central Europe. Yet a mere 22 years ago, Poland was a communist state and consumer-driven marketing expertise is still in its infancy. For JW Construction, one of Poland’s leading residential developers, heavy competition presented new challenges and a critical need for effective marketing and sales management. The solution was clear–go to America, find the best, and bring them to Poland. Enter…

A Wave of Buyers Forecasted Within 18 Months

By Laurie Andrews Posted in - Real Estate on June 15th, 2011

After attending Urban Land Institute’s recent Recreational Development Panel Discussion in Phoenix, it’s clear that forecasting the future real estate markets is a hot topic in the industry. The panel was consistent in their findings: the economy has made significant improvements, but there is still a long way to go. Panel speakers reached consensus that we have definitely reached the bottom in many markets; however, there are some areas of the country that will continue to have moderate depreciation before full stabilization occurs. Unfortunately the country is still contending with challenges due to housing foreclosures and the lack of growth in the job market.  However, moving towards 2012 and 2013, the panel is more optimistic, anticipating a surge in activity…

Where do Buyers come from?

By Alexis Posted in - Real Estate on May 16th, 2011

It all starts with what should be a very sophisticated lead generation campaign, which funnels down into the sales pipeline. Our marketers are very successful in driving qualified prospects to the sales teams, as measured by the traffic to the website and further and the solicitation and receipt of web registrations. Now, it’s up to us to decide how we’re going to convert that lead to a site visitor, then to a buyer. Savvy real estate entrepreneurs understand the importance of 1:1 relationship building. Developing a communication plan that encompasses appropriate, compelling and personal messaging with a predetermined number of “touch points” along the way meant to motivate or persuade your prospect to take the next step- a plan that will make every person…

The Humble Floorplan

By Alexis Posted in - Real Estate on April 5th, 2011

Here at Cotton and Company, great effort is made to create collateral campaigns that exemplify the luxury and affluence of the communities, condominiums and resorts we promote. Every aspect of a campaign, from the promotional materials to the website, is carefully and intelligently designed to appeal to the demographic and potential homebuyers. So amongst the vivid photography, beautiful brochures, attention-grabbing ads and cutting-edge websites, it is easy to overlook one of the most important tools in real estate sales: the humble floorplan. A floorplan looks rather simple compared to the gorgeous photography and impeccably designed collateral in our campaigns. However, the fact of the matter is that most people shop online for properties and a floorplan is one of the…

A Second Opinion

By Alexis Posted in - Advertising & Media & Networking & Public Relations & Real Estate & SEO & Social Media & Uncategorized & Web on February 28th, 2011

A recent post suggested “7 Things That Annoy Website Visitors.” Experience has taught us that, “one size does not fit all.”  Neither does one set of guidelines. As a leading sales and marketing agency, providing services to developers of luxury real estate since 1983, Cotton & Company takes pride in the quality and performance of the custom websites created for its clients. Focusing upon lifestyle, each website is an attempt to create a vivid representation of the personal comfort and joy to be found as a resident of that particular community.The buyer of a one-of-a-kind, $17 million, oceanfront penthouse does not share the same perspective as the individual who is trying to find the best price for Duracell® Batteries. Commodity buyers have…