Post Tagged with social media
By Angelene
Posted in - Press on December 23rd, 2015
Social marketing is changing the marketing world, and real estate development is no longer an exception to the rule. For Cotton & Company’s client, Alteza Residences above the Grand Hyatt in Downtown San Antonio, the sales and marketing challenge focused on creating an appreciation for an urban lifestyle in the land of sprawling ranches and mansions. Word of mouth exposure has always been a key driver of success, and today’s social channels provide an outlet unlike any other. The key is tapping into the conversation that’s already occurring, and sharing information people find interesting and valuable. When the stars align, the impact is dramatic. So what does this have to do with Gene Simmons? Well, he opened a new restaurant…
By Angelene
Posted in - Advertising & Media & Social Media on July 21st, 2015
Social Marketing is important in today’s real estate market. Pinterest may not be the channel you associate with real estate marketing, but here at Cotton & Company we understand content and the importance of having a “conversation” in social media. We excel at leveraging different social platforms, creating user-friendly content resulting in engaging with your potential clients. Some real estate agents and marketing companies, such as the
By Angelene
Posted in - Advertising & Media & Real Estate & Social Media on June 23rd, 2015
Young Professionals Use Facebook/FaceTime to Purchase Luxury Condo Using social media to market real estate means providing information that they can access at their fingertips. In this digitally driven world the consumer can get little snacks of knowledge to keep them coming back for more. You stay in touch with them and you engage. No one can be everything to everyone at all times, but with social media, we can get really close. Staying in tune with the consumer will lead the next generation of marketing to better elevate this form of customer service. For example in San Antonio, Texas, one of our clients, Alteza Residences, recently sold a residence with social media. When young professionals Samar and Kajel Shah…
By Laurie Andrews
Posted in - Advertising & Media & Networking & Real Estate & Social Media on December 3rd, 2013
Today’s marketing programs for golf and country clubs must be very different compared to how we have marketed prior to the recent recession. Most clubs were originally geared towards a specific demographic and psychographic profile- the Silent Generation born between 1925 and 1942. These profiles have shifted during the downturn, which is why membership recruitment strategies must shift as well. The previously targeted buyer profile has aged, and with that the referral base has diminished. The life and future of your club depends on how well you can “young it up” to appeal to the next market. Not only will the younger market be around longer to enjoy the club, but the projected revenue stream of a 40 – 50…
By Laurie Andrews
Posted in - Media & Networking & Public Relations & Social Media & Uncategorized & Web on August 21st, 2013
All across the country, real estate continues to see positive news for the industry. The good news on sales success is being driven by investment buyers seeking appreciation or rental income. As the cycle continues and the economy continues to strengthen, end-user buyers will continue to increase. As builders and developers are putting their strategic marketing plan in place, questions often arise on how much they should budget and what the top priorities should be. As a leader in real estate marketing for more than four decades, Cotton & Company is assisting its clients by establishing priorities throughout their strategic plan. Focusing on direct consumer sales most often results in a higher ROI by lessening the commission expense. Today, most…
By Alexis
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on March 3rd, 2013
For years, we have been posting and sharing information about our companies and ourselves through the Internet. Among all of the outlets available on the Internet today, Facebook is among the most popular, used to help deliver detailed and sometimes over the top information to the public. As of January 2013, Facebook released a new search tool, called Graph Search, allowing Facebook users to find almost whatever they want on Facebook, including people and places and which people like which places. This information has always existed, however, now Facebook is making it easier for the public to access. Graph Search is currently in limited beta testing, allowing only a certain amount of people to have access until it integrates into…
By Angelene
Posted in - Advertising & Media & Networking & Public Relations & Real Estate & Social Media & Uncategorized on January 14th, 2013
If you’ve been keeping up then you know that the final choice in the homebuyer’s decision-making process is most highly influenced by emotions. And for this reason, as real estate marketers, we must focus on lifestyle selling. Once you understand how important the lifestyle sell is to real estate, it then becomes increasingly clear why social marketing fits the bill. Here’s how: People love sharing exciting news about their lives on Facebook. This is the most natural place for buyers to showcase their new home purchase to their friends. The simple nature of sharing online and connecting with your closest friends and family falls perfectly in line with referral marketing. Never before was there such an easy way to reach…
By Laurie Andrews
Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on December 11th, 2012
As the Offensive Coordinator for the 1972 Miami Dolphins, Coach Howard Schnellenberger became famous for winning football games and the ‘72 Dolphins remain the only undefeated team in NFL history. The coach went on to become a legendary college head coach for the Universities of Oklahoma,Louisville and Miami, where he won a National Championship. After retiring from football as the head coach of Florida Atlantic in 2011, the coach continues to work with young students as he faces an even more ominous opponent. Featured on Miami’s WSVN, Coach Schnellenberger is bringing attention to the growing epidemic of texting and driving. Notably, 49% of drivers with cell phones under the age of 35 send or read text messages while driving, even though a texting…
By Laurie Andrews
Posted in - Real Estate on October 2nd, 2012
Real estate developers and builders have long recognized the quality of potential leads driven from personal referrals. This assumption is now supported by research from Socialnomics.net that indicates only 14% of consumers believe advertising messages, but 90% trust peer recommendations.While many recognize this new dynamic, few sales organizations know how to utilize today’s technology to expand their reach. Yes, friends and family continue to make the seasonal trip to South Florida and other warm destinations. Often they become envious of the lifestyle they experience while on vacation:holiday celebrations in shorts, poolside barbecues on Super Bowl Sunday or simply slipping into a pair of flip flops instead of snow boots. Who wouldn’t love blue skies and 70-degree temperatures in February? Tapping into visiting…
By Alexis
Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on May 24th, 2012
Don’t like what’s hanging in your closet? Can’t decide what to buy in the store? Always sending photos of yourself to your friends asking – “What do you think?” When looking to purchase items, social media marketing is a game changer. Today 90% of consumers look to “friends” and ‘Liked’ pages or ‘Pins’ to decide what to purchase. Social media and peer recommendations are being taken to a whole new level, especially in Brazil. Brazilian retailer, C&A, has teamed up with Facebook in creating real time fashion feedback. They have already asked the question and are giving you the answer right on the hanger.
