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Post Tagged with Stephann Cotton

Real Estate Expertise Rooted in Workout Solutions

By Cira Posted in - Press on July 19th, 2019

Stephann Cotton – Baptized By Fire University of Florida advertising degree in hand, Stephann Cotton set out to find his place in the world. Having grown up in Fort Lauderdale, South Florida was home and when a job opportunity presented itself with Southeastern Marketing, he jumped right in. Little did he know it at the time, but he entered his first real estate cycle … at the bottom. It was the late 1970s. The banking and Real Estate industries had taken a hit, and many prime real estate assets were thrown into Real Estate Investment Trusts (REITs). Projects, big and small, were shut down on a moment’s notice. Locks on the gates, half-finished construction, no development team in place. Continental… Read more »

The World Has Changed Since the Last Real Estate Cycle

By Laurie Andrews Posted in - Real Estate on April 29th, 2013

It’s been a long road back for the real estate development industry. When the down slope for residential real estate began in 2006, the world was a very different place. It’s hard to believe that Facebook only existed on college campuses, and the first generation of the iPhone wasn’t introduced until 2007. But it was the iPad introduction in 2010 that really changed the world for real estate developers, bringing the wealthy discretionary buyer into the digital realm. Today, as many developers begin to reenter the market, they are recognizing new marketing challenges as a result of changing technology. Top 10 Changes: 1. Website infrastructure and design must prioritize tablet interaction. This means a more focused navigation plan that emphasizes… Read more »

One of Poland’s Largest Developers Taps into American Expertise

By Laurie Andrews Posted in - Real Estate on September 25th, 2012

Going the extra mile is nothing new to Stephann Cotton. Try 5,288 miles–that’s where you’ll find him firmly entrenched in the Warsaw real estate market. While European markets continue to struggle, Poland remains a bright spot for foreign investment and increased competition is now impacting long-term residential developers. Warsaw has become a global city, an international tourist destination and an important economic hub in Central Europe. Yet a mere 22 years ago, Poland was a communist state and consumer-driven marketing expertise is still in its infancy. For JW Construction, one of Poland’s leading residential developers, heavy competition presented new challenges and a critical need for effective marketing and sales management. The solution was clear–go to America, find the best, and bring them to Poland. Enter… Read more »