Creative yet very detail-oriented, Alyssa is our search engine marketing specialist and focuses on electronic media in order to find ways to improve our client’s online presence. With more than a decade of agency experience, Alyssa has expertise in media planning and buying and is our hands-on Ad Tech managing SEM campaigns for high-end luxury real estate clients worldwide. Alyssa is an expert in Google Ads, Bing Ads, Google Analytics, Facebook Business Manager, and The Trade Desk. Alyssa is Google Ads Search Certified and holds a StackAdapt Programmatic Buying Certification.
At Cotton & Company, Alyssa is also responsible for:
Before joining Cotton and Company, Alyssa worked at Comcast Spotlight, Crabtree & Evelyn and HBO. Alyssa honed her advertising talents working on clients such as Blue Cross & Blue Shield and Connecticut Tourism. In her free time, Alyssa enjoys gardening and reading.