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Cotton & Company

Alyssa Greenspan

~ Search Engine Marketing (SEM) Specialist ~

Creative yet very detail-oriented, Alyssa is our search engine marketing specialist and focuses on electronic media in order to find ways to improve our clients’ online presence. With more than a decade of agency experience, Alyssa has expertise in media planning and buying and is managing SEM campaigns for our high-end luxury real estate clients worldwide. Alyssa is an expert in Google Ads, Bing Ads, Google Analytics, Facebook Business Manager, and The Trade Desk.  Alyssa is Google Ads Search Certified and holds a StackAdapt Programmatic Buying Certification.

At Cotton & Company, Alyssa is also responsible for:

  • Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
  • Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
  • Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Before joining Cotton and Company, Alyssa worked at Bankrate, Comcast Spotlight, Crabtree & Evelyn and HBO. Alyssa honed her advertising talents working on clients such as Blue Cross & Blue Shield and Connecticut Tourism.