Angelene McCullough, SEM

Angelene McCullough

~ Digital Marketing Strategist ~

With a degree in Marketing and Advertising from UCF and computer graphics from the International Academy of Design and Technology, Angelene has 18+ years experience in digital marketing including strategic planning, data & analytics, SEM, Google PPC/Display, social media marketing, programmatic, direct response television, and creative developer & graphic design.  Angelene’s extensive creative and digital background are key to overseeing the integration of both traditional and digital media with today’s emerging market.  Prior to joining Cotton, Angelene was a key player in implementing the advertising-driven marketing model that elevated Liberator Medical Supply, Inc. to be one of the nations largest direct-to-consumer urological supplies companies in the United States. She was also part of the team that developed the repositioning and brand for Liberator Fashions, America’s largest Direct-to-Consumer Medicare Mastectomy Fashions provider.  Angelene’s background includes pay-per-click advertising, analytics and strategy, social media and content marketing, creating and executing direct mail, print, DRTV and radio campaigns; writing, casting, directing and producing over 70 nationally syndicated television commercials; and planning, executing and coordinating internet marketing strategies including search engine optimization, PPC advertising, social media optimization, retargeting banner campaigns, link building, email marketing, online press releases, and blog feeds.

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