Altaira

Altaira is WCI’s first new luxury high-rise in Southwest Florida in nearly a decade. The innovative tower is located within The Colony Golf & Bay Club, priced from $1 million.

Altaira Product Shots
Altaira Product Shots
Altaira Product Shots
Altaira Product Shots
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Unique Challenges

With the real estate market heating up, several new high-rise condominiums were introduced by competing developers in Southwest Florida. WCI Communities engaged Cotton & Company to rapidly enter the market to take advantage of the remaining high season. Cotton & Company established a unique brand position for Altaira and utilized a combination of traditional and content marketing to generating sales interest. An entirely new website, broadcast media, social and digital campaign were implemented within a three-week period, generating preconstruction sales that enabled a timely construction start.

Community

Altaira is WCI’s first new luxury high-rise condominium in almost a decade. The new waterfront tower delivers innovative design to Southwest Florida. North of Naples, Bonita Springs is a well-kept secret where residents enjoy an active, trendsetting lifestyle, and residents of this WIC Community indulge in resort-style amenities at The Colony Golf & Bay Club Community. Priced from $1 million, Altaira is WCI’s first Sky HomesSM design in a well-established gated community located in one of Florida’s most desirable coastal addresses.

Branding

Altaira Branding Design

Digital

Video

Altaira Life Style
Altaira Life Style
Altaira Life Style