February Point

February Point, located on Great Exuma in the Bahamas, delivers a freestyle out-island lifestyle in a private destination marina community. Custom homes, newly constructed luxury condominiums and the Bahamas’ first overwater penthouses offer stunning views of the crystal clear waters of Elizabeth Harbour.

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Unique Challenges

Located just minutes south of George Town in Exuma, February Point is not a well-known community. Under new ownership, the community now has a new club, restaurant, marina and luxury residences that have the island buzzing. Cotton & Company refreshed the community’s branding, created a lifestyle magazine selling the community’s authentic freestyle way of life, and implemented a robust digital strategy including website development, SEO, Social and PPC programs. A custom published magazine and new website were the core of the lead generation campaign.

Community

February Point offers those seeking an island home several options; from building a custom home by master builder McGarvey Development, to luxury oceanfront condominiums and overwater penthouses. For those looking to discover the community and Exuma, February Point offers private villa rentals. Community amenities include The Beach Club with swimming pool, spa and sundeck; The Rusty Anchor grille offering authentic Bahamian specialties; the Marina; a sports complex and an on-staff concierge team. Priced from $1.5 million to over $5 million.

Digital

Sales Environment

February PointSales Environment Design
February PointSales Environment Design
February PointSales Environment Design
February Point Life Style
February Point Life Style
February Point Life Style
February Point Life Style
February Point Life Style