The Mark is a workout property relaunched in 2009 by The Radco Companies. It is located in the heart of downtown San Diego and overlooks Petco Park, the Gaslamp Quarter, the Marina District and San Diego Bay and is just steps from an endless array of restaurants, shops, galleries and entertainment options.
With several other high-rises nearby, The Mark had to find a way to separate itself from the competition. Reintroducing the project to a market with heavy similar inventory was an obstacle that was overcome by positioning The Mark as the total package, raving about its spectacular amenities and lifestyle. Through smart media buying, Cotton & Company was able to reach a large demographic of buyers by advertising through television, a marketing medium that not a lot of workout projects have the funds to use. Carefully promoting special financing and homebuyer tax credits, Cotton & Company was able to convert sales at a price point that didn't affect the brand value of the project. This integrated marketing campaign resulted in tremendous sales increases and continued traffic into the sales office.
A 32-story luxury condominium tower, encompassing an entire city block. Premier downtown San Diego location, private porte cochere, secure underground parking, friendly 24-hour doorman, knowledgeable concierge, state-of-the-art fitness center, on-site private conference room, floor-to-ceiling glass walls, heated contemporary pool and spa, commercial grills for outdoor entertaining, and The Park at the Mark—downtown San Diego's only ground-level park and pool and spa retreat, enlivened with bamboo canopies, ornamental grasses, a Zen lawn and an intimate barbecue area for social gatherings. From the $400s.