Cotton & Company represented all Toll Brothers communities in Florida. While Toll Brothers generally utilized its in-house agency to handle advertising for all its properties nationwide, the client recognized the unique challenges of the Florida real estate market and chose Cotton & Company, the acknowledged leader in the marketing of Florida luxury lifestyle communities.
When America’s leading builder of luxury homes moved into the Florida market, their traditional approach to new home sales was ineffective. Marketing to the discretionary lifestyle buyer required a significant shift in strategy from their primary home sales methodology. Toll Brothers turned to Cotton & Company to develop all print media advertising for more than two dozen Florida properties to ensure successful lead generation to support their sales teams.
Wellington View, Frenchman's Reserve, Ocean's Edge, Jupiter Country Club, Estates at Tradition, Fairway Lakes at Viera, Aviano at Naples, Firano at Naples, Belle Lago, The Reserve at Estero, The Estates at Harbor Isles.