In addition to our CRM platform, our proprietary Internet-based program supplements our sales skill set and elevates our sales intelligence to a higher level. We are able to use this technology to better understand our prospects in their thought processes and their levels of quality and interest. By analyzing of their responses to our surveys and interactions with our e-mail communications, we can identify our highest-quality leads to provide a more personalized sales experience to this targeted group and be best prepared to overcome any sales objections.