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The Most Important Real Estate Marketing Trends for 2019

February 25, 2019

It’s a whole new year and it’s time to refurbish your marketing strategy if you haven’t already. Don’t forget anything on this list. A bright new 2019 has arrived. With this comes a greater marketing opportunities for your real estate projects and more resources to effectively hone your strategies. Use these real estate marketing strategies to transform and dominate in the coming year. ·      Programmatic Advertising Programmatic advertising is a very new and promising method of marketing. At Cotton & Company, we use location-based geo-fencing combined with demographic profiling to target potential homebuyers and create a custom audience for our message. Next, we target our lead generation digital campaigns at this specific audience rather than wasting money buying keywords that… Read more »

Boca West Country Club Reports Many Want to “Live the Lifestyle” with an Increase in Membership Numbers, Home Sales and Low Real Estate Inventory

January 28, 2019

BOCA RATON, Fla., Jan. 21, 2019 (GLOBE NEWSWIRE) — Boca West Country Club has reported a 15% increase in new members over the last five years, welcoming 127 new families in 2018.  The Club also reported an increase in home sales with only 5-6% of the community currently on the market out of 3,500 total homes.  “We are very pleased with our home sales and are excited about an annual average of 125 new memberships which is actually an average of 250 new residents ” said Matthew Linderman, CCM, President, COO and General Manager of Boca West Country Club.  “The interest we continue to see in living the Boca West lifestyle is stronger than ever.  We attribute our growth to our adaptation… Read more »

5 Digital Marketing Tactics You Better Be Using for Your Real Estate Project

December 20, 2018

While digital marketing tools and campaigns may constantly change, the foundation for good real estate marketing has not. But now, you have the opportunity to take those fundamental strategies and turn them into actionable digital marketing tactics. Take a look at the list below to learn more. 1. Data capture is the key Make sure you not only secure a unique and easy to read website (HTTPS), but that it has a main goal of educating users and converting them into prospects by capturing their contact information in return for sharing something with them of value. Strong calls to action must be incorporated including digital magazines, free brochures, or education pieces like comparison or local guides. Your website should also… Read more »

Digital Marketing and Its Impact on the Real Estate Industry: A Conversation with Laurie Andrews

December 11, 2018
Laurie Andrews Digital Marketing Strategy Interview

Find out how our Chief Marketing Officer, Laurie Andrews, answers some of the most frequently asked questions about digital marketing and its impact on the real estate industry. 1. What does social media marketing really do for your business? Can you quantify the results? Social marketing has become the core of our digital strategy. The advanced targeting tools within the platform allow us to narrow the consumer base to our true potential homebuyers. Of course, the way we use the social channel is very strategic. Much more about educating and informing the consumer, rather than selling. The results are very quantifiable. We have data on every aspect of our engagement, and we also gain terrific exposure from the viral aspect… Read more »

What We Learned in Our Local HR Seminar

November 15, 2018

The world of work is constantly shifting, especially when it comes to staff representation and recognition in the workplace. That’s why Cotton & Company found it important to attend the Pryor Learning Solutions ‘The Essentials of HR Law’ in Port St. Lucie recently. The seminar itself was designed to help educate employers on proper procedures involving recruiting, accommodating, and encouraging professionals in today’s modern work world. HR Supervisor Kathy Petroraio attended, and found multiple ways to apply the information that she received. “Our team members are an important asset at Cotton & Company,” she explained. “So knowing how to support them and recognize them for their work is just as important an asset for us.” Kathy was happy to explain… Read more »

8 Tips to Increase Organic Reach on Facebook

October 4, 2018
improve your organic reach on facebook

1. Focus on video—but especially live video As far as we can tell, videos are still favored under the new algorithm, but live videos will be even more important. In his announcement, Zuckerberg wrote that “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.” This means if you haven’t already invested time and energy into posting live videos on Facebook, you 100 percent should do so now. This is one of Facebook’s few concrete examples of content that will perform well under the new algoritham, so we would all do well to pay attention to it. 2. Avoid engagement bait  It might be tempting to… Read more »


Recent Posts

  • - The Most Important Real Estate Marketing Trends for 2019
  • - Boca West Country Club Reports Many Want to “Live the Lifestyle” with an Increase in Membership Numbers, Home Sales and Low Real Estate Inventory
  • - 5 Digital Marketing Tactics You Better Be Using for Your Real Estate Project
  • - Digital Marketing and Its Impact on the Real Estate Industry: A Conversation with Laurie Andrews
  • - What We Learned in Our Local HR Seminar
  • - 8 Tips to Increase Organic Reach on Facebook
  • - How to Make Sure Your Real Estate Project Uses Facebook to its Advantage
  • - Here’s What You Need to Know About the Latest Facebook Algorithm Updates
  • - THE SCIENCE OF STORYTELLING
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
  • - Beach Reads: Exploring the Best Books for Summer
  • - 7 Things to Consider When Building a Country Club Website for Lead Generation
  • - Naples Reserve Wins Big
  • - Homebuying Habits Across Generations
  • - Social Media is Driving Millennials to Become First-Time Homebuyers, According to Report
  • - Cotton Named One of the Top 6 Real Estate Marketers in the US
  • - Everything Facebook Launched at F8 2018 and Why
  • - Cotton & Company To Attend the 2018 Facebook Developers Conference
  • - Cotton & Company’s Casually Awesome Concept Sweeps Four Silver Awards
  • - The 3 Best Reasons to Buy a Home in 2018 (but You’d Better Hurry)
  • - Cotton & Company Takes Safety to Heart
  • - Naples Reserve and Cotton & Company Sweep CBIA’s 2017 Sand Dollar Marketing Awards
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
  • - Cotton & Company Partners with Core Development on New Sarasota Condo Development
  • - Luxury Real Industry Eyes First Quarter 2017 Sales Results
  • - An Industry Update From The Fall ULI Conference
  • - Could Millennial Homeownership Be on The Rise?
  • - 5 Reasons Why Hiring A Digital Advertising Agency with Real Estate Experience Will Benefit You
  • - Which Candidate is Better For The Housing Market?
  • - Most Effective Forms of Marketing Strategies for Country Clubs
  • - Boomers Rank Their Must-Have Housing Features
  • - It’s Google and Facebook’s Game to Win
  • - 4 Predictions in Digital Marketing to Watch
  • - Cotton B Fit – What Trend is Cotton & Company Conquering Next?
  • - The 2016 Election’s Impact on New Home Sales
  • - Is Now the Time to Focus on Your Blog Content?
  • - Tips for Compelling Photo Story Telling
  • - Boomers Prefer Suburbs and Cul de Sacs
  • - Simple but Successful- The Humble Floor Plan
  • - How is the Vietnam War still impacting the lifestyle of today’s retirees?


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