Digital Marketing and Its Impact on the Real Estate Industry: A Conversation with Laurie Andrews

December 11, 2018

Find out how our Chief Marketing Officer, Laurie Andrews, answers some of the most frequently asked questions about digital marketing and its impact on the real estate industry. 1. What does social media marketing really do for your business? Can you quantify the results? Social marketing has become the core of our digital strategy. The advanced targeting tools within the platform allow us to narrow the consumer base to our true potential homebuyers. Of course, the way we use the social channel is very strategic. Much more about educating and informing the consumer, rather than selling. The results are very quantifiable. We have data on every aspect of our engagement, and we also gain terrific exposure from the viral aspect… Read more »

What We Learned in Our Local HR Seminar

November 15, 2018

The world of work is constantly shifting, especially when it comes to staff representation and recognition in the workplace. That’s why Cotton & Company found it important to attend the Pryor Learning Solutions ‘The Essentials of HR Law’ in Port St. Lucie recently. The seminar itself was designed to help educate employers on proper procedures involving recruiting, accommodating, and encouraging professionals in today’s modern work world. HR Supervisor Kathy Petroraio attended, and found multiple ways to apply the information that she received. “Our team members are an important asset at Cotton & Company,” she explained. “So knowing how to support them and recognize them for their work is just as important an asset for us.” Kathy was happy to explain… Read more »

8 Tips to Increase Organic Reach on Facebook

October 4, 2018

1. Focus on video—but especially live video As far as we can tell, videos are still favored under the new algorithm, but live videos will be even more important. In his announcement, Zuckerberg wrote that “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.” This means if you haven’t already invested time and energy into posting live videos on Facebook, you 100 percent should do so now. This is one of Facebook’s few concrete examples of content that will perform well under the new algoritham, so we would all do well to pay attention to it. 2. Avoid engagement bait  It might be tempting to… Read more »

How to Make Sure Your Real Estate Project Uses Facebook to its Advantage

October 3, 2018

If you approach social media advertising as though it were the same as your strategies for Google Ads, you’re going to fail. Because the two—social media advertising and paid search advertising—are different, they require separate advertising strategies. Before I give you the strategies for social media advertising, let me explain the difference between social media advertising, such as Facebook, Twitter, and Pinterest, and paid search, such as Google and Bing. Google is an example of paid search advertising. Marketers pay Google to appear in search results, choosing keywords relevant to their businesses, hence the word “search” in “paid search advertising.” When a user enters Google and searches for “condos for sale in Sarasota,” the marketers who bought Google ads for… Read more »

Here’s What You Need to Know About the Latest Facebook Algorithm Updates

September 26, 2018

At the beginning of this year Mark Zuckerberg announced that the Facebook algorithm will prioritize “meaningful interactions” from friends and family over content from brands, and, as a result, it has become trickier than ever to ensure your content gets the screen time it deserves. But, Facebook is still the largest social media network in the world. Making its algorithm work for you is key to a successful Facebook marketing strategy. How the Facebook Algorithm Works On January 11th, 2018, Mark Zuckerberg announced that Facebook would be changing its News Feed algorithm to prioritize content from “friends, family and groups.” “As we roll this out,” Zuckerberg wrote, “You’ll see less public content like posts from businesses, brands, and media. And… Read more »

THE SCIENCE OF STORYTELLING

August 17, 2018

Today’s homebuyers don’t want to be “sold.” They are tech savvy people who do their homework to find the community that best meets their needs and personality. Every individual has a unique perspective, and their priorities are as varied as their personal style. The challenge is to deliver a sales message through less aggressive editorial stories that highlight the unique selling propositions of your community. There are hundreds of engaging stories about homeowners enjoying life in exceptional ways: A new love for gardening that’s putting fresh vegetables on the table. “Bella” the cocker spaniel they met at the dog park that is now a best friends with “Barley” their rescue dog. Or perhaps a passion for photography that inspired fabulous… Read more »


Recent Posts

  • - Digital Marketing and Its Impact on the Real Estate Industry: A Conversation with Laurie Andrews
  • - What We Learned in Our Local HR Seminar
  • - 8 Tips to Increase Organic Reach on Facebook
  • - How to Make Sure Your Real Estate Project Uses Facebook to its Advantage
  • - Here’s What You Need to Know About the Latest Facebook Algorithm Updates
  • - THE SCIENCE OF STORYTELLING
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
  • - Beach Reads: Exploring the Best Books for Summer
  • - 7 Things to Consider When Building a Country Club Website for Lead Generation
  • - Naples Reserve Wins Big
  • - Homebuying Habits Across Generations
  • - Social Media is Driving Millennials to Become First-Time Homebuyers, According to Report
  • - Cotton Named One of the Top 6 Real Estate Marketers in the US
  • - Everything Facebook Launched at F8 2018 and Why
  • - Cotton & Company To Attend the 2018 Facebook Developers Conference
  • - Cotton & Company’s Casually Awesome Concept Sweeps Four Silver Awards
  • - The 3 Best Reasons to Buy a Home in 2018 (but You’d Better Hurry)
  • - Cotton & Company Takes Safety to Heart
  • - Naples Reserve and Cotton & Company Sweep CBIA’s 2017 Sand Dollar Marketing Awards
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
  • - Cotton & Company Partners with Core Development on New Sarasota Condo Development
  • - Luxury Real Industry Eyes First Quarter 2017 Sales Results
  • - An Industry Update From The Fall ULI Conference
  • - Could Millennial Homeownership Be on The Rise?
  • - 5 Reasons Why Hiring A Digital Advertising Agency with Real Estate Experience Will Benefit You
  • - Which Candidate is Better For The Housing Market?
  • - Most Effective Forms of Marketing Strategies for Country Clubs
  • - Boomers Rank Their Must-Have Housing Features
  • - It’s Google and Facebook’s Game to Win
  • - 4 Predictions in Digital Marketing to Watch
  • - Cotton B Fit – What Trend is Cotton & Company Conquering Next?
  • - The 2016 Election’s Impact on New Home Sales
  • - Is Now the Time to Focus on Your Blog Content?
  • - Tips for Compelling Photo Story Telling
  • - Boomers Prefer Suburbs and Cul de Sacs
  • - Simple but Successful- The Humble Floor Plan
  • - How is the Vietnam War still impacting the lifestyle of today’s retirees?


  • Archive

  • 2018 + -
  • 2017 + -
  • 2016 + -
  • 2015 + -
  • 2014 + -
  • 2013 + -
  • 2012 + -
  • 2011 + -
  • 2010 + -
  • 2009 + -
  • 2008 + -
  • 2007 + -
  • 2006 + -
  • 1911 + -