7 Things to Consider When Building a Country Club Website for Lead Generation

June 20, 2018

It’s that time again – time to update the country club website to keep up with the times. Refreshing the website is always a good thing, but there are several things you should consider before getting started. For most private residential country club communities, new members come from new real estate sales, and new real estate sales are coming from a totally new generation of homebuyers. To add to the challenges, many real estate brokers are unfamiliar with the details of club membership and avoid selling in Club Communities. With the community sold out and real estate agents scarce, Country Club membership directors find themselves with a new set of challenges. They now need to play a stronger role in… Read more »

Naples Reserve Wins Big

May 25, 2018

Naples Reserve, iStar’s 688-acre community of Southern Coastal-inspired attached villa, single-family, and custom estate homes, has captured Silver Award honors in The Nationals new home sales and marketing awards from the National Association of Home Builders. Naples Reserve secured Silver Awards for both “Best Lifestyle Program for a Community” and “Best Sales/Welcome Center.” Both the Naples Reserve logo and its direct mail program were also recognized with Silver Awards. The Nationals salutes the best in the building industry for their determination, integrity, creativity, and endurance. With 57 categories across various disciplines of the new home industry, the awards honor excellence in product and community design, advertising, marketing and sales achievements by individuals and sales teams. During a three-day judging process, a… Read more »

Homebuying Habits Across Generations

Homebuyer Behavior They might do their research online and also believe that data and machine learning will have an important influence on the real estate experience, but when it comes to the process of searching for a home, millennials and baby boomers lean more on their agent than digital platforms. This, according to a survey on homebuyer behavior by Owners.com that studied that homebuying patterns of over 1,000 buyers across different age-groups. The survey revealed that 82 percent of the buyers said that online access to data-focused property information was essential to their decision-making process. But that was the only aspect that all the three generations—baby boomers, Gen X, and millennials—agreed upon. The survey highlighted vast differences in the way these generations… Read more »

Social Media is Driving Millennials to Become First-Time Homebuyers, According to Report

May 16, 2018

Although the news is grim with reports of millennials putting off home-buying due to frivolous purchases, data shows that millennials are flexing their buying power in the real estate market. According to the National Association of Realtors’ (NAR) annual Home Buyer and Seller Generational Trends report released in March, millennials were the most active homebuying generation for the fifth year in a row. Across the nation, there’s a shortage of homes on the market associated with rising home prices. Despite this, millennials continue to buy—a full 36 percent of all home purchases were made by millennials, a 24 percent increase in home purchases by millennials from 2016, according to the report. It’s estimated that, if more homes had been on… Read more »

Cotton Named One of the Top 6 Real Estate Marketers in the US

May 10, 2018

  Top Real Estate Marketers In The US for 2018   by Lester Harper | May 1, 2018 | Real Estate Agents, Companies | Top USA Real Estate Want to find out who are the top real estate marketers in the US? Well, you have found the right place. The real estate marketers below have all proven to be top in their field. Some of the people on the list below work for some of the largest real estate brands in the country. Some that make the list of top marketers in real estate are Digital Marketing agencies that specialize, specifically in the real estate. The list would not be complete without those special real estate brokers who not only… Read more »

Everything Facebook Launched at F8 2018 and Why

May 2, 2018

Dating, Instagram video calling, trip VR Memories and more… Day 1 of Facebook’s F8 conference was packed with announcements and updates. Here are 10 big takeaways from Mark Zuckerberg’s keynote on Day 1.   1. FaceDate Facebook is launching a dating feature where you can volunteer to make a profile that’s only visible to non-friends who’ve also opted in to looking for love. Facebook will match you based on all its data, and messaging will happen in a dedicated inbox rather than Messenger. Why: If Facebook wants to drive “meaningful connections”, it doesn’t get more meaningful than introducing you to your life partner. Facebook will have to be careful to keep everything private, as people already think it’s creepy or… Read more »


Recent Posts

  • - 7 Things to Consider When Building a Country Club Website for Lead Generation
  • - Naples Reserve Wins Big
  • - Homebuying Habits Across Generations
  • - Social Media is Driving Millennials to Become First-Time Homebuyers, According to Report
  • - Cotton Named One of the Top 6 Real Estate Marketers in the US
  • - Everything Facebook Launched at F8 2018 and Why
  • - Cotton & Company To Attend the 2018 Facebook Developers Conference
  • - Cotton & Company’s Casually Awesome Concept Sweeps Four Silver Awards
  • - The 3 Best Reasons to Buy a Home in 2018 (but You’d Better Hurry)
  • - Cotton & Company Takes Safety to Heart
  • - Naples Reserve and Cotton & Company Sweep CBIA’s 2017 Sand Dollar Marketing Awards
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
  • - Cotton & Company Partners with Core Development on New Sarasota Condo Development
  • - Luxury Real Industry Eyes First Quarter 2017 Sales Results
  • - An Industry Update From The Fall ULI Conference
  • - Could Millennial Homeownership Be on The Rise?
  • - 5 Reasons Why Hiring A Digital Advertising Agency with Real Estate Experience Will Benefit You
  • - Which Candidate is Better For The Housing Market?
  • - Most Effective Forms of Marketing Strategies for Country Clubs
  • - Boomers Rank Their Must-Have Housing Features
  • - It’s Google and Facebook’s Game to Win
  • - 4 Predictions in Digital Marketing to Watch
  • - Cotton B Fit – What Trend is Cotton & Company Conquering Next?
  • - The 2016 Election’s Impact on New Home Sales
  • - Is Now the Time to Focus on Your Blog Content?
  • - Tips for Compelling Photo Story Telling
  • - Boomers Prefer Suburbs and Cul de Sacs
  • - Simple but Successful- The Humble Floor Plan
  • - How is the Vietnam War still impacting the lifestyle of today’s retirees?


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