Strategic planning between web developers, writers, media buyers, SEO specialists and social marketing teams is critical to the success of a digital program.
Today’s ever-changing digital world has made it easy for agencies to outsource services rather than stay current with the fast-paced evolution of technology. Many agencies are merely becoming marketing coordinators for programmatic media buying, website development, blog writing, search engine optimization, responsive advertising, video development and social media. But does the lack of integration impact the effectiveness of the overall program? In a word — absolutely.
Artificial intelligence has been integrated into every aspect of the digital environment. Each platform has an algorithm that is taking into account the user’s activities and engagement on other platforms. It’s when all of these elements are working together in concert that a digital program can really take off. At Cotton & Company, there is constant integration among all marketing efforts. Every component has a multipurpose use, to meet the needs of both the consumer and search engines. Under one roof, face-to-face discussions create energy and ideas. Technical solutions are found faster, cost effectiveness is monitored more closely, projects flow more fluidly, and the results are more tangible with in-depth analytics to validate our success or guide our redirection.
Cotton & Company is well known for its high standard of execution and implementation. We are responsible for the quality, timing and budget — recognizing that everything must work together to drive greater results. The only way to ensure the consistency of these efforts and to fulfill our commitments to our clients is to keep things in-house and in our control. One team marching to the beat of the same drum.
At Cotton & Company, there is constant integration among all marketing efforts.
Cotton & Company is an industry leader in the marketing, advertising, and sales of lifestyle-driven residential real estate. Our amazing team of digital marketing experts, creative designers, copywriters, and website developers utilize today’s technology and new media channels to stay ahead of the curve and continue to drive sales success for our real estate clients throughout the world.
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