Using social media to market real estate means providing information that they can access at their fingertips. In this digitally driven world the consumer can get little snacks of knowledge to keep them coming back for more. You stay in touch with them and you engage. No one can be everything to everyone at all times, but with social media, we can get really close. Staying in tune with the consumer will lead the next generation of marketing to better elevate this form of customer service.
For example in San Antonio, Texas, one of our clients, Alteza Residences, recently sold a residence with social media. When young professionals Samar and Kajel Shah found out they were moving to San Antonio, they researched their options on Facebook and then toured Alteza Residences via FaceTime. They were immediately hooked. Eleven months later, the Shahs continue to call Alteza Residences home and couldn’t be happier.
“More and more people are using social media to search for a new home, “said Shawn McGuire, sales manager of Alteza Residences. “With the Internet at our fingertips, homebuyers are able to take virtual tours of homes on the market, whether using FaceTime or website pictures. This growing trend definitely makes the process much easier for everyone involved.”
Alteza Residences, located in the rich and diverse cultural center of downtown San Antonio, sits atop the Grand Hyatt overlooking the booming downtown. Alteza Residences is comprised of 147 exquisitely designed, spacious residences boasting up to 4,451 square feet. Prices begin in the mid $300s for one-bedroom homes, mid $500s for more spacious two-bedroom homes and spectacular penthouses are available starting at $998,900. Alteza Residences combines luxury living with the exceptional service of a world-class hotel to make the living experience incomparable. Ranked #2 by Forbes Magazine “ for big cities stealing financial jobs from New York City,” San Antonio is recognized nationally as a city in motion. The city’s downtown is known as a chic urban address for up and coming living. Alteza Residences is San Antonio’s top selling condominium and was awarded Downtown San Antonio’s “Best of Residential” by Downtown Alliance San Antonio. Alteza is located at 610 E. Market Street and open daily. Visit www.thealteza.com or call 210.212.8400.
Thank you to The PR Boutique for press release.