Online Business Resource Sites

February 17, 2011

It’s Easy to Forget the Little ThingsIt is easy to forget the little things. When you are part of a large organization and have multiple clients sometimes things can fall through the cracks. For example, your website and your Facebook may remain up to date, but those aren’t the only places where potential customers can find you online. There are numerous online resource sites that show local and national business listings. Many of those sites post business information without actually contacting the company. It is then your job to go online, find those sites and check your company’s profile. Are you listed? If so, is the contact information correct? Are your company’s services correctly explained? For some sites it is simply a… Read more »

Tell Me More

February 4, 2011

How to Establish Credibility with Assignment Editors and Producers  When a publicist calls a contact on behalf of a client and asks, “Do you have a minute, I have a story that might work for you?” If the producer, editor or writer says, “Sure, what do you have for me?” you actually have less than a minute. You have one sentence in which to pitch your story. John Resnick, an Associated Press editor, is generous with the one-sentence pitch; Resnick is actually open to a two-sentence pitch, he says: “When you pitch a story to me, give me two-sentences, maybe, but after that, I’m going to throw a lot of questions your way, I’m going to want to know about the… Read more »

Captivating the Captive Audience

January 28, 2011

Make your e-mail marketing campaign delete-proof E-mail marketing is the most immediate way to connect with your target audience. Unlike traditional print or direct mail advertising, your e-mail message is instantly received and gives the recipient the opportunity to respond equally as fast. At Cotton & Company, e-blasts have become a powerful tool in the daily effort to market real estate developments around the world. According to Dynamic Graphics magazine, e-mail marketing is ”20 times more cost-effective than direct mail—it can cost as little as fractions of a penny per e-mail and generate initial response within an average of 48 hours.” With that kind of opportunity, you must be certain your message is told as effectively as possible. Keep in… Read more »

Do Not Get Overwhelmed

January 21, 2011

Simplifying the Web World Your website is now live. Don’t just sit there waiting for people to come and visit it. There are too many websites out there already. Your website will not be suddenly overwhelmed with visitors. Building traffic is a slow process. Only those who patiently work to make their websites successful will reap real benefits. There are only three sources of website visitors: Direct Traffic – Those who type your web address into the browser address bar and click. Search Engines – Responding to a query, search engines deliver results that are relevant. If your website appears close to the top of the list, and if the title and description are intelligible, there is a possibility that the searcher… Read more »

Industry Insight: Laurie Andrews Talks Lending

January 6, 2011

Industry insight: Laurie Andrews talks lending Andrews is COO at Cotton & Company, a leading real estate sales and marketing firm that has represented more than 1,600 communities over the past 27 years. How has the current lending environment affected your clients’ ability to obtain financing? Development financing reached a standstill over the past several years with the capital markets frozen. Both domestic and international developers are undertaking a global approach. They now seek out international investment resources from stronger capital markets, including Asia and South America. With a glut of new-home inventory in the market, developers and investors have focused on buying up distressed properties rather than beginning new projects from raw land. What kinds of strategies are your… Read more »

Glass Rooms on The Patio

November 30, 2010

Outdoor patios with full kitchens are getting even huger these days, with some nearing 10,000 square feet, said Stephann Cotton, owner of the real-estate sales and marketing firm Cotton & Co. They’ve got the Rolls Royce of grills, outdoor wine fridges, fireplaces, sweeping views — you name it. But guess what else they’ve got? Bugs. Cotton said his high-end clients with penthouses in Boca Raton, Fla., are increasingly asking for these glass structures, out at the end of the patio where the best views are. They’re turning them into everything from outdoor dining areas and zen gardens to man caves and music studios. A four-sided glass structure means there aren’t just northern views or southern views, Cotton says, there are… Read more »


Recent Posts

  • - Digital Marketing and Its Impact on the Real Estate Industry: A Conversation with Laurie Andrews
  • - What We Learned in Our Local HR Seminar
  • - 8 Tips to Increase Organic Reach on Facebook
  • - How to Make Sure Your Real Estate Project Uses Facebook to its Advantage
  • - Here’s What You Need to Know About the Latest Facebook Algorithm Updates
  • - THE SCIENCE OF STORYTELLING
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
  • - Beach Reads: Exploring the Best Books for Summer
  • - 7 Things to Consider When Building a Country Club Website for Lead Generation
  • - Naples Reserve Wins Big
  • - Homebuying Habits Across Generations
  • - Social Media is Driving Millennials to Become First-Time Homebuyers, According to Report
  • - Cotton Named One of the Top 6 Real Estate Marketers in the US
  • - Everything Facebook Launched at F8 2018 and Why
  • - Cotton & Company To Attend the 2018 Facebook Developers Conference
  • - Cotton & Company’s Casually Awesome Concept Sweeps Four Silver Awards
  • - The 3 Best Reasons to Buy a Home in 2018 (but You’d Better Hurry)
  • - Cotton & Company Takes Safety to Heart
  • - Naples Reserve and Cotton & Company Sweep CBIA’s 2017 Sand Dollar Marketing Awards
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
  • - Cotton & Company Partners with Core Development on New Sarasota Condo Development
  • - Luxury Real Industry Eyes First Quarter 2017 Sales Results
  • - An Industry Update From The Fall ULI Conference
  • - Could Millennial Homeownership Be on The Rise?
  • - 5 Reasons Why Hiring A Digital Advertising Agency with Real Estate Experience Will Benefit You
  • - Which Candidate is Better For The Housing Market?
  • - Most Effective Forms of Marketing Strategies for Country Clubs
  • - Boomers Rank Their Must-Have Housing Features
  • - It’s Google and Facebook’s Game to Win
  • - 4 Predictions in Digital Marketing to Watch
  • - Cotton B Fit – What Trend is Cotton & Company Conquering Next?
  • - The 2016 Election’s Impact on New Home Sales
  • - Is Now the Time to Focus on Your Blog Content?
  • - Tips for Compelling Photo Story Telling
  • - Boomers Prefer Suburbs and Cul de Sacs
  • - Simple but Successful- The Humble Floor Plan
  • - How is the Vietnam War still impacting the lifestyle of today’s retirees?


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