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Marketing Tops & Flops

February 6, 2007

Treasure Coast professionals rate the Super Bowl ads More than half of U.S. adults who annually tune in for the Super Bowl are more interested in the commercials than the game, according to Harris Interactive. So which ads did local viewers like best this year? And which scored highest with the professionals? Below are comments on the best and worst posted on and from creative thinkers at Treasure Coast advertising agencies. From Steve North, Creative Director, Cotton & Co., Stuart The Tops Anheuser-Busch, “Dalmatian” Anheuser Busch were also clearly the biggest spenders. Best spot of the bunch, “Dalmatian.” This is an endearing and memorable spot, something everyone can enjoy. Ford, “Super Duty Truck” Although it wouldn’t typically make good… Read more »

Changing Demographics Impact Housing

February 1, 2007

The frenzied residential real estate markets of 2004 and 2005 were driven by an overabundance of investors in the marketplace. From the local hair-dresser to the manager of the grocery store to people around the world, everyone was speculating on Florida real estate. It was viewed as a fail-safe investment that they could see, touch and feel. Click here to view original article

Cotton & Company Receives National Sales And Marketing Award

December 11, 2006

Stuart, FLA (December 11, 2006) – The National Sales and Marketing Council (NSMC) of the National Association of Home Builders (NAHB) has announced the Silver and Regional Award Winners for The Nationals new home sales and marketing awards. Cotton & Company received a Silver Award in the “Best Brochure For A Builder” category with its Taylor Woodrow corporate brochure. Established in 1983, Cotton & Company is a full service advertising and public relations agency, specializing in developing comprehensive real estate marketing campaigns from initial site planning through final closeout. With more than 60 associates, Cotton & Company has overseen marketing responsibilities for over 1000 communities including sales launch and international campaigns for clients throughout the United States, Central America, The… Read more »

Bubbles, Blips and Booms

December 5, 2006

The constantly evolving state of golf course real estate Stuart, Fla (December 5, 2006) Bursting bubbles. Today’s blip heralds tomorrow’s boom. Real estate editors around the country always look for ways to predict the next big thing. Yet for the last half century the golf course lifestyle has maintained its allure. Today golf communities continue to thrive and evolve as new areas open for development and the game itself commands international attention. Current industry figures show that over 60 billion dollars was spent on new golf course homes last year. This figure is for new construction only and does not include the substantial resale market. The strong economy following WWII provided the fertile ground for the golf course lifestyle. This… Read more »

Real Estate News & Notes: Kolter, Cotton & Company Dominate PRISM Awards

September 22, 2006

Special to the Palm Beach Post – (Friday, September 22, 2006) Kolter Communities won a variety of PRISM Awards at the recent industry competition. The honors were divided among three of the developer’s Southeast Florida communities: Domani, in North Palm Beach; and, in Palm Beach Gardens, San Matera the Gardens and San Merano at Mirasol. Sponsored by the Gold Coast Builders Association, the competition recognizes outstanding design and achievement in residential and commercial construction in Palm Beach County and South Florida. Honors were announced at the annual gala, held at PGA National Resort & Spa in Palm Beach Gardens. Under Marketing & Advertising, Kolter captured two first-place Gold PRISM Awards for San Matera the Gardens. These were for a “directmail… Read more »

Working Magic With Multimedia

August 26, 2006

STUART – From his darkened office in a bougainvillea-shrouded building not far from downtown, Steve North has a bird’s-eye view of the other side of state. As pop-operatic music rises from his desktop speakers, he’s soaring above hundred’s of Naples rooftops, glimpsing unspoiled golf-course greens and ducking into an imposing clubhouse. Click here to view original article

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