5 Reasons Why Hiring A Digital Advertising Agency with Real Estate Experience Will Benefit You

September 16, 2016
5 Reasons Why Hiring A Digital Advertising Agency with Real Estate Experience Will Benefit You

Digital Marketing is increasingly responsible for more and more. More productivity, more effectiveness, more leads, more sales, etc. Real Estate Marketing teams are feeling strapped with limited resources and smaller budgets. If you keep your entire marketing strategy in-house, you could wind up spending your entire budget on payroll and still not have all of the skill sets needed, on the other hand, if you hire a real estate advertising agency, quality and control might become concerns. With real estate being one of the last industries to jump onto the digital advertising band wagon, few marketing agencies have the strategic experience to put today’s technology to work for selling homes. Cotton & Company combines 30 years of luxury real estate… Read more »

Which Candidate is Better For The Housing Market?

September 12, 2016

A new poll commissioned by the National Association of Home Builders to gauge public sentiment on the value of homeownership and government programs that encourage homeownership and housing production concluded that an overwhelming four-out-of-five Americans believe that owning a home is a good investment. With the political season shifting into high gear from a year of already intense, in your face advertising, we can safely say that the tensions have risen when it comes to the the future of our country. Looking at past history, the Presidential election and the voters’ attitudes towards it often has an impact on consumer spending habits. The low consumer confidence has the developers feeling the pinch. With that being said, out of a nationwide… Read more »

Most Effective Forms of Marketing Strategies for Country Clubs

August 8, 2016
Cotton & Company real estate advertising agency

Marketing your golf course is a necessity. You probably knew that already. However, not every form of marketing was created equal, and there are SO many to choose from. Between the historic economic cycle, and the shifting demographics between baby boomers and Gen Xers, it’s been a moving target for Country Clubs around the country.  The past several years have been remarkable. One thing that never changes is the importance of gaining an understanding of your membership’s wants and needs. Cotton & Company is a full-service, marketing firm exclusively specializing in luxury residential real estate. We have found success in lead generation, content marketing and branding with traditional as well as digital advertising, and that is the real key for… Read more »

Boomers Rank Their Must-Have Housing Features

July 28, 2016
AARP survey results in boomer housing trends

With the economy continuing to recover, baby boomers are finally feeling confident enough to take action on their plan to purchase a retirement home. From a recent survey from AARP’s community results dive into a wide variety of boomer preferences ranging from homeownership rates, community ratings, the likelihood or reasons for moving during retirement, most-wanted remodeling modifications, to most-needed outdoor space features. As it turns out, a majority of boomers surveyed want a home that helps them live independently as they age, and more than half of boomers are willing to move in order to achieve that goal. In addition, respondents in each market also disclosed one community feature with the largest need gap in eight different domains, including transportation,… Read more »

It’s Google and Facebook’s Game to Win

July 6, 2016
Cotton and Company Real Estate Advertising Agency, Digital marketing for Real Estate Developers

Like it or not, Mark Zuckerberg has created an advertising juggernaut. Between 2014 and 2015, Facebook’s ad revenue grew 59 percent, with the bulk of ads running on mobile devices. Meanwhile, Google’s ad revenue was up 18 percent over the same time period. While Google’s increase may seem modest compared to Facebook’s, consider that all other digital players contributed to 13 percent of total growth. Together, Facebook and Google controlled 76 percent of internet advertising growth. WHAT DOES THIS MEAN FOR YOU? For sales professionals it means more opportunity to reach potential clients. Lead generation has changed, and with Facebook’s added opportunity it makes inbound marketing that much more successful. Facebook lead generation is NOT about post boosting, name recognition,… Read more »

4 Predictions in Digital Marketing to Watch

June 24, 2016
Real Estate Advertising Agency

Digital marketing is not an area where you can kick back and relax for any length of time. Many sales professionals find themselves overwhelmed in this fast-paced, instant gratification world of digital marketing. With more opportunity to reach potential consumers as well as network with industry professionals, it’s important to know which venue to to spend your time on. Cotton & Company has a proven track record and the expertise to do just that. Although things are changing on an almost weekly basis, we decided to have a look at what we expect to happen during 2016. Predictions in Digital Marketing The Gap of Mobile and Desktop is on the rise…. It was no real big surprise when mobile online… Read more »


Recent Posts

  • - Digital Marketing and Its Impact on the Real Estate Industry: A Conversation with Laurie Andrews
  • - What We Learned in Our Local HR Seminar
  • - 8 Tips to Increase Organic Reach on Facebook
  • - How to Make Sure Your Real Estate Project Uses Facebook to its Advantage
  • - Here’s What You Need to Know About the Latest Facebook Algorithm Updates
  • - THE SCIENCE OF STORYTELLING
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
  • - Beach Reads: Exploring the Best Books for Summer
  • - 7 Things to Consider When Building a Country Club Website for Lead Generation
  • - Naples Reserve Wins Big
  • - Homebuying Habits Across Generations
  • - Social Media is Driving Millennials to Become First-Time Homebuyers, According to Report
  • - Cotton Named One of the Top 6 Real Estate Marketers in the US
  • - Everything Facebook Launched at F8 2018 and Why
  • - Cotton & Company To Attend the 2018 Facebook Developers Conference
  • - Cotton & Company’s Casually Awesome Concept Sweeps Four Silver Awards
  • - The 3 Best Reasons to Buy a Home in 2018 (but You’d Better Hurry)
  • - Cotton & Company Takes Safety to Heart
  • - Naples Reserve and Cotton & Company Sweep CBIA’s 2017 Sand Dollar Marketing Awards
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
  • - Cotton & Company Partners with Core Development on New Sarasota Condo Development
  • - Luxury Real Industry Eyes First Quarter 2017 Sales Results
  • - An Industry Update From The Fall ULI Conference
  • - Could Millennial Homeownership Be on The Rise?
  • - 5 Reasons Why Hiring A Digital Advertising Agency with Real Estate Experience Will Benefit You
  • - Which Candidate is Better For The Housing Market?
  • - Most Effective Forms of Marketing Strategies for Country Clubs
  • - Boomers Rank Their Must-Have Housing Features
  • - It’s Google and Facebook’s Game to Win
  • - 4 Predictions in Digital Marketing to Watch
  • - Cotton B Fit – What Trend is Cotton & Company Conquering Next?
  • - The 2016 Election’s Impact on New Home Sales
  • - Is Now the Time to Focus on Your Blog Content?
  • - Tips for Compelling Photo Story Telling
  • - Boomers Prefer Suburbs and Cul de Sacs
  • - Simple but Successful- The Humble Floor Plan
  • - How is the Vietnam War still impacting the lifestyle of today’s retirees?


  • Archive

  • 2018 + -
  • 2017 + -
  • 2016 + -
  • 2015 + -
  • 2014 + -
  • 2013 + -
  • 2012 + -
  • 2011 + -
  • 2010 + -
  • 2009 + -
  • 2008 + -
  • 2007 + -
  • 2006 + -
  • 1911 + -