How is the Vietnam War still impacting the lifestyle of today’s retirees?

January 13, 2016

Throughout our lifetime, we experience dramatic events that directly impact the way we live. Tragic or celebratory, we often recognize the short-term ramifications, without realizing the long-term psychological impact that follows us throughout life. For many of today’s retirees, the Viet Nam War was a key milestone that impacted every aspect of life in the 1960s. While lessons were learned from past history, few of us realize the continued significance of this traumatic event on today’s retiree. For the past three decades retirement communities have been designed for the “Silent Generation.” These sun-seeking retirees’ formulative years were experienced in 50s and early 60s, prior to the war. Their retirement years were seen as validation of a life well lived, and… Read more »

Cotton & Company- Luxury Real Estate Advertising Firm, Adds To Account Services Team

December 30, 2015

Luxury real estate advertising firm, Cotton & Company, announced the appointment of two Junior Account Executives, Erika Wigley and Bianca Bussereth, based from its Stuart, Florida offices. Wigley and Bussereth will be assisting in the growing portfolio of clients across the United States, Caribbean and Latin America. Wigley has earned a degree in International Business from the University of South Florida and brings experience in public relations, direct marketing, and strategic planning from IRONMAN. Erika has competed in two IRONMAN triathlons and is currently training for her third. Bussereth’s background includes a Public Relations degree from St Johns University and over 3 years of marketing experience. Prior to joining Cotton, Bussereth was a Marketing Coordinator at Emergency Medical Consultants overseeing… Read more »

2015 – The Year of the VUE in Sarasota

It’s been a banner year for Kolter Urban in Downtown Sarasota. With Cotton & Company’s marketing support, the 141-unit luxury residential property has achieved $170 Million in presales, representing nearly 95% sellout. Upon completion, this luxury condominium will be located on the shores of Sarasota Bay. The iconic, modern designed building broke the all sales records for the region, promoting a walkable downtown lifestyle in high demand with today’s empty nesters. Construction on the landmark project is scheduled for completion in late 2016. Less than a dozen residences remain including tower residences starting at $1.5 million and a limited penthouse opportunities from $2.9 million. “The project’s overwhelming sales success demonstrates the market demand for a contemporary modern design in this… Read more »

Find out How Gene Simmons Rocked the House at this San Antonio Condominium

December 23, 2015

Social marketing is changing the marketing world, and real estate development is no longer an exception to the rule. For Cotton & Company’s client, Alteza Residences above the Grand Hyatt in Downtown San Antonio, the sales and marketing challenge focused on creating an appreciation for an urban lifestyle in the land of sprawling ranches and mansions. Word of mouth exposure has always been a key driver of success, and today’s social channels provide an outlet unlike any other. The key is tapping into the conversation that’s already occurring, and sharing information people find interesting and valuable. When the stars align, the impact is dramatic. So what does this have to do with Gene Simmons? Well, he opened a new restaurant… Read more »

3 Baby Boomer Real Estate Myths Busted

December 8, 2015
Real Estate Advertising Agency

The generation born following World War II has had a major impact on the U.S. economy and housing market over the past several decades, and the next decade will be no di­fferent as baby boomers enter their golden years. But don’t expect this generation to stick to the script when it comes to retirement and housing decisions. The new Merrill Lynch/Age Wave survey, Home in Retirement: More Freedom, New Choices, turns conventional wisdom on its head. Living in downsized homes -condos, rental apartments and houses smaller than where they lived before?  Not every boomer wants to sell their home and move to a condo. “About half of people we surveyed didn’t downsize at all when they moved,” said AgeWave President and… Read more »

Top 10 Real Estate Markets To Watch in 2016

December 3, 2015

Realtor.com chief economist Jonathan Smoke checks the first and second derivative rates of change in the rich and deep data pool at the National Association of Realtors, and clocks in with a 2016 Top 10 markets to watch for growth in prices and sales volume. Here’s a look at the basic approach to the methodology:  Smoke and his team took past trends and seasonal variations of housing and economic data for the 100 largest markets in the country and stuck them into a time machine—oops, we mean a statistical model that predicts future values for home sales and prices. Then they identified the markets whose forecasted growth was equal to or better than the U.S. average. The resulting top 10… Read more »


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  • - How is the Vietnam War still impacting the lifestyle of today’s retirees?


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