Post Tagged with Branding
By Laurie Andrews
Posted in - Advertising & Media & Networking & Public Relations & Real Estate & Social Media & Uncategorized on January 21st, 2013
Video content is new terminology in the digital marketing age. In years past, creating a video meant a one-time production to acquire and edit a short film to tell the story of your community vision. In today’s content-rich environment, new marketing channels provide outlets where video becomes a constantly evolving tool. Creating compelling video content should rise to the top of your priority list for a variety of reasons: 1. As consumers, we live in a visual world and technology has opened the door to online learning, on-demand movies, and independent entertainment delivered through alternative channels. We look to YouTube for “how to” videos, recipes and research. Why would buying real estate be any different? 2. Making a new home purchase…
By Angelene
Posted in - Advertising & Media & Networking & Public Relations & Real Estate & Social Media & Uncategorized on January 14th, 2013
If you’ve been keeping up then you know that the final choice in the homebuyer’s decision-making process is most highly influenced by emotions. And for this reason, as real estate marketers, we must focus on lifestyle selling. Once you understand how important the lifestyle sell is to real estate, it then becomes increasingly clear why social marketing fits the bill. Here’s how: People love sharing exciting news about their lives on Facebook. This is the most natural place for buyers to showcase their new home purchase to their friends. The simple nature of sharing online and connecting with your closest friends and family falls perfectly in line with referral marketing. Never before was there such an easy way to reach…
By Laurie Andrews
Posted in - Advertising & Media & Networking & Public Relations & Real Estate & Social Media & Uncategorized & Web on December 4th, 2012
As we all know, two-way communication is required to have a meaningful conversation. During the new home buying process, beginning the conversation sooner rather than later should be a primary focus of your website marketing initiatives. Of course, increased website visits are a positive indication of your marketing outreach, but it’s only the first step in the sales funnel that requires bringing the prospect through many steps prior to reaching a closed sale. Website interaction represents a golden opportunity to open a dialog with the prospective homebuyer. Consumers are busy people, and they are often researching their options late in the evening, long after your sales center is closed. They aren’t looking for direct person-to-person contact, but they are doing their homework to…
By Alexis
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on May 8th, 2012
Increasing brand affinity has always been about building relationships with people. Today brands everywhere can achieve this through social marketing. Social marketing is taking a strategic and digital approach to using social media to reach and engage consumers while encouraging word of mouth sharing and brand loyalty. Cotton & Company offers social marketing as a key service line and welcome the opportunity to grow your brand using this new marketing medium.
By Alexis
Posted in - Advertising & Media & Public Relations & Social Media on January 20th, 2012
What emotions are conveyed when consumers hear your company’s name? Proper branding is critical to the success of any business. Branding is more than just a logo (although the logo is high in the hierarchy of consumer impressions)—it’s an intangible asset. Do you stand for something? What is it? Are you marketing just a product or service, or do you stand for something consumers can relate to? People respond positively to companies that have passion and negatively to those who are perceived as trying to make a quick buck off them. Wouldn’t it be awful if you actually wanted to improve peoples’ lives by your product or service, but because of poor branding, you were being treating as just another…
By Alexis
Posted in - Public Relations & Social Media on July 26th, 2011
Just as I’ve settled into the social media world on Facebook, with my thousands of pictures and conversations preserved, Google+ has to make an appearance and cause me to question my whole social media presence. Google+ confused me even more than Facebook had when I first created my profile, with it’s clean layout and simple color scheme (in comparison to Myspace), I found myself a little overwhelmed just thinking about creating a whole new internet profile. Sharing my concerns with a friend who had made his Google+ account as well, he responded with, “It is Beta right now. Chill out…Send some feedback…” So I did. One aspect I love about the new outlet is that it enables me to take…
By Alexis
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on June 20th, 2011
Recently I was walking the aisle of my local grocery store and saw the most peculiar thing. A golf ball for sale in the beer section. No, this is not a case (no pun intended) of someone placing an unwanted item in the wrong section. This is a brilliant campaign launched by Bridgestone Golf and Michelob Ultra. Think about it. What better a marriage than golf and beer?
By Alexis
Posted in - Advertising & Media & Networking & Public Relations & Real Estate & SEO & Social Media & Uncategorized & Web on February 28th, 2011
A recent post suggested “7 Things That Annoy Website Visitors.” Experience has taught us that, “one size does not fit all.” Neither does one set of guidelines. As a leading sales and marketing agency, providing services to developers of luxury real estate since 1983, Cotton & Company takes pride in the quality and performance of the custom websites created for its clients. Focusing upon lifestyle, each website is an attempt to create a vivid representation of the personal comfort and joy to be found as a resident of that particular community.The buyer of a one-of-a-kind, $17 million, oceanfront penthouse does not share the same perspective as the individual who is trying to find the best price for Duracell® Batteries. Commodity buyers have…
