Top Country Clubs Continue to Evolve, Especially in Times of Crisis

After the recession of 2008 the country club industry never looked the same. The previous product offerings that were designed and beloved by the silent generation were no longer attractive to the baby boomer market. Savvy clubs have spent the last few years evolving every aspect of their physical facilities, soft programming, events and marketing to attract the next generation while balancing the needs of their members. Now, every generation is facing similar challenges and once again it provides an opportunity for Country Clubs. Right now 97% of Americans are under shelter in place orders, hunkering down and spending time indoors. They are stuck inside with their family, browsing social media and with plenty of time to consider how their…