You are What You Brand
By Posted in - Advertising & Media & Public Relations & Social Media on January 20th, 2012What emotions are conveyed when consumers hear your company’s name? Proper branding is critical to the success of any business. Branding is more than just a logo (although the logo is high in the hierarchy of consumer impressions)—it’s an intangible asset. Do you stand for something? What is it? Are you marketing just a product or service, or do you stand for something consumers can relate to? People respond positively to companies that have passion and negatively to those who are perceived as trying to make a quick buck off them. Wouldn’t it be awful if you actually wanted to improve peoples’ lives by your product or service, but because of poor branding, you were being treating as just another…