Post Tagged with luxury real estate
By Alexis
Posted in - Press on January 26th, 2023
The U.S. real estate market has experienced just about every end of the housing spectrum over the last decade. Driven by lifestyle changes and the remote work revolution, real estate markets across the nation witnessed booming growth during the pandemic. After two years of record numbers, 2022 brought some more challenges, with growing uncertainty and the fear of a looming economic crisis. As we begin another new year, real estate developers nationwide are wondering if another change is on the horizon. Let’s take a deep dive into the future of the luxury real estate market. 2022 Brought Uncertainty and Building Headwinds After what many consider one of the best markets in history during the pandemic, the 2022 real estate market…
By Angelene
Posted in - Press on November 18th, 2021
Branded residential properties have become more desired now than ever. Think about the brands you associate with, the airline you fly, the hotels you select, or the credit card you choose. Successful brands accurately reflect their high-quality standards, corporate culture, historical accomplishments, or social priorities – often all of the above. The power of brand alliances has proven to be an extremely successful strategy for real estate developers in the luxury segment. The selection of the appropriate brand is not just about reaching a faithful audience but aligning the brand aesthetic to reinforce the credibility and expectations of quality in the development’s final product. The brand also conveys a sense of anticipated style throughout the interior and architectural design, creating…
By Angelene
Posted in - Press on January 5th, 2021
As public debate continues to rage about how to manage the COVID virus, Florida’s decision to remain “open for business” has manifested itself in a state-wide real estate boom. With thousands of homeowners migrating to the low-tax, high-quality lifestyle, real estate developers are battling to capture their share of the market. Data from LendingTree clearly identifies Florida as the top destination. Nearly 1,000 people per day moving to the Sunshine State, and single-family home inventories are rapidly decreasing. Many transplants are leaving densely populated communities and have been reluctant to consider condominium living in their new locale. So what are South Florida’s luxury condominium developers doing to capture their share of the post-COVID migration? As new single-family home inventory shrinks,…
By Angelene
Posted in - Press on December 14th, 2020
Whether working remotely from home, homeschooling the kids or even getting in a workout at the home gym – Americans are looking at their surroundings in an entirely new way and spending more time in their homes than ever. As we emerge from the pandemic crisis and plan for the future, psychographic priority shifts will be long lasting. As a result, the future of real estate community design has been greatly affected as visionary developers, builders, interior designers, urban planners and architects reimagine their plans to address the new reality. Reimagined Spaces Coronavirus challenges in American cities has provided opportunities and incentives to reimagine all public spaces. Cities like downtown Sarasota are ahead of the curve with construction already underway…
By Angelene
Posted in - Press on January 8th, 2020
One of the most important amenity expansions the Club could undertake as wellness continues to be a key driving factor for our market. You’ll see below, that technology often leads to lifestyle changes. In the case of health and wellness, it’s been a game-changer. The emerging market ranks this among its top priorities when selecting a home. Here are a few insights we wanted to share: Trends that Make Wellness a Top Priority PSYCHOGRAPHIC SHIFT: Baby Boomers, Gen Xers and Millennials are ALL focused on wellness: nutrition, longevity, disease prevention, stress reduction, and alternative medicines. They are dedicated to wellness, devoting time and money to exercising, and eating right. This is a long-term shift in psychographics, not a short-term fade….
By Angelene
Posted in - Press on December 10th, 2019
The Kolter Group is among the most accomplished private real estate investors in the Southeast, with many high-profile projects from the Carolinas to South Florida. Having quietly sold more than $14 billion in real estate, the powerhouse firm is well known in industry circles, yet widely underestimated by the general public. Recently, Kolter’s humble CEO, Bobby Julien, decided it was time to showcase the company’s substantial accomplishments by developing a new online presence at Kolter.com. The Kolter Group wanted to showcase its work on one website, ensuring that its five affiliate entities were united in execution of the overall brand positioning. These five affiliate businesses, Kolter Urban, Kolter Homes, Kolter Financial Services, Kolter Hospitality and Kolter Land, allow the company…
By Angelene
Posted in - Press on October 10th, 2019
After decades of land developers creating gated Country Club communities, a new phenomenon turned the Country Club world upside down. In the 1970s and ‘80s, when these communities were created, no one could foresee a future when living in a highly amenitized community could be detrimental to the value of your home. Fast-forward the post–economic downturn to find a similar scenario facing Clubs across the country: Consumers are much more sensitive to the carrying costs of real estate assets Club amenities are dated or not up to the high standards of the emerging market Realtors are selling houses, avoiding the costly extras of Country Club communities The gates are locked, keeping potential homebuyers away Baby Boomers have replaced the Silent…
By Angelene
Posted in - Press on April 4th, 2019
South Florida has always held a unique luxury real estate market, affected by a variety of factors including the diversity of locales and the wide spread of buyers. Within the past year, a variety of influences have had a positive trend on the luxury housing market, showing prices, purchasing, and optimism soaring to record heights. Stephann Cotton, founder and CEO of real estate marketing agency Cotton & Company, should know. From his years of work in the home buying and selling market, he’s garnered a few signs that indicate where a market will go throughout the year, including QTL and buyer trust. “I would predict that 2019 will be a medium to medium-good market for the luxury segment…I do believe…
By Angelene
Posted in - Press on March 1st, 2016
Okay, so you have a blog on your website….are you using it? Really using it to drive results? If the answer is no, you’re not alone. Many sales professionals find themselves overwhelmed in this fast-paced, instant gratification world of digital marketing, and the blog is often the project pushed to the edge of the desk. But with today’s increased focus on content marketing, managing your blog appropriately is more important than ever. Although having a blog is essential for SEO and increasing your online visibility, it is estimated that 50 percent of the content produced goes unused. It’s up to you (or your marketing team) to stem the tide. Use Keywords to Identify Prime Topics The best strategy is to focus…
By Angelene
Posted in - Press on February 16th, 2016
We all know the old adage, “A picture is worth a thousand words,” but in today’s digital world an image may be worth 10,000 words. Content is king and digital marketing requires a more robust library of content than ever before. Compelling images are essential to attracting and engaging an audience. Here’s few tips to get you started: Get Organized. Once you map out your strategy, create a shot list that takes full advantage of your time and photography. Outline the location, the scene, which models are used, what is expected of the client. Then, get everyone on the same page. Review the shot list with the photographer, the talent, the client, etc. Having everyone on the same page is…
