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The Most Important Real Estate Marketing Trends for 2019

By Marissa Mastroianni Posted in - Press on February 25th, 2019

It’s a whole new year and it’s time to refurbish your marketing strategy if you haven’t already. Don’t forget anything on this list. A bright new 2019 has arrived. With this comes a greater marketing opportunities for your real estate projects and more resources to effectively hone your strategies. Use these real estate marketing strategies to transform and dominate in the coming year. ·      Programmatic Advertising Programmatic advertising is a very new and promising method of marketing. At Cotton & Company, we use location-based geo-fencing combined with demographic profiling to target potential homebuyers and create a custom audience for our message. Next, we target our lead generation digital campaigns at this specific audience rather than wasting money buying keywords that… Read more »

Most Effective Forms of Marketing Strategies for Country Clubs

By Jennifer Magill Posted in - Advertising & Media & Real Estate on August 8th, 2016

Marketing your golf course is a necessity. You probably knew that already. However, not every form of marketing was created equal, and there are SO many to choose from. Between the historic economic cycle, and the shifting demographics between baby boomers and Gen Xers, it’s been a moving target for Country Clubs around the country.  The past several years have been remarkable. One thing that never changes is the importance of gaining an understanding of your membership’s wants and needs. Cotton & Company is a full-service, marketing firm exclusively specializing in luxury residential real estate. We have found success in lead generation, content marketing and branding with traditional as well as digital advertising, and that is the real key for… Read more »