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Digital Marketing and Its Impact on the Real Estate Industry: A Conversation with Laurie Andrews

By Marissa Mastroianni Posted in - Advertising & Social Media on December 11th, 2018

Find out how our Chief Marketing Officer, Laurie Andrews, answers some of the most frequently asked questions about digital marketing and its impact on the real estate industry. 1. What does social media marketing really do for your business? Can you quantify the results? Social marketing has become the core of our digital strategy. The advanced targeting tools within the platform allow us to narrow the consumer base to our true potential homebuyers. Of course, the way we use the social channel is very strategic. Much more about educating and informing the consumer, rather than selling. The results are very quantifiable. We have data on every aspect of our engagement, and we also gain terrific exposure from the viral aspect… Read more »

Boomers Rank Their Must-Have Housing Features

By Jennifer Magill Posted in - Media & Real Estate on July 28th, 2016

With the economy continuing to recover, baby boomers are finally feeling confident enough to take action on their plan to purchase a retirement home. From a recent survey from AARP’s community results dive into a wide variety of boomer preferences ranging from homeownership rates, community ratings, the likelihood or reasons for moving during retirement, most-wanted remodeling modifications, to most-needed outdoor space features. As it turns out, a majority of boomers surveyed want a home that helps them live independently as they age, and more than half of boomers are willing to move in order to achieve that goal. In addition, respondents in each market also disclosed one community feature with the largest need gap in eight different domains, including transportation,… Read more »