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Real Estate Marketing By Targeting Life Stages

By Marissa Mastroianni Posted in - Press on April 23rd, 2019

A home has a million faces to an individual as they travel through life.  Your childhood home reminds you of warmth and family, while your first apartment felt like growth and confusion. Quickly your first home felt like accomplishment and exploration as you created a future. Homes become a place where you gather with those you love year after year, harboring memories as the seasons change. Targeting where an audience is in their stage of life has proven to be a highly effective method for marketing. A recent study of more than 23,000 home shoppers by John Burns and his real estate consulting group revealed the most effective ways to market to homebuyers and these results explained exactly why dividing…

The Most Important Real Estate Marketing Trends for 2019

By Marissa Mastroianni Posted in - Press on February 25th, 2019

It’s a whole new year and it’s time to refurbish your marketing strategy if you haven’t already. Don’t forget anything on this list. A bright new 2019 has arrived. With this comes a greater marketing opportunities for your real estate projects and more resources to effectively hone your strategies. Use these real estate marketing strategies to transform and dominate in the coming year. ·      Programmatic Advertising Programmatic advertising is a very new and promising method of marketing. At Cotton & Company, we use location-based geo-fencing combined with demographic profiling to target potential homebuyers and create a custom audience for our message. Next, we target our lead generation digital campaigns at this specific audience rather than wasting money buying keywords that…

Digital Marketing and Its Impact on the Real Estate Industry: A Conversation with Laurie Andrews

By Marissa Mastroianni Posted in - Press on December 11th, 2018

Find out how our Chief Marketing Officer, Laurie Andrews, answers some of the most frequently asked questions about digital marketing and its impact on the real estate industry. 1. What does social media marketing really do for your business? Can you quantify the results? Social marketing has become the core of our digital strategy. The advanced targeting tools within the platform allow us to narrow the consumer base to our true potential homebuyers. Of course, the way we use the social channel is very strategic. Much more about educating and informing the consumer, rather than selling. The results are very quantifiable. We have data on every aspect of our engagement, and we also gain terrific exposure from the viral aspect…

Boomers Rank Their Must-Have Housing Features

By Jennifer Magill Posted in - Media & Real Estate on July 28th, 2016

With the economy continuing to recover, baby boomers are finally feeling confident enough to take action on their plan to purchase a retirement home. From a recent survey from AARP’s community results dive into a wide variety of boomer preferences ranging from homeownership rates, community ratings, the likelihood or reasons for moving during retirement, most-wanted remodeling modifications, to most-needed outdoor space features. As it turns out, a majority of boomers surveyed want a home that helps them live independently as they age, and more than half of boomers are willing to move in order to achieve that goal. In addition, respondents in each market also disclosed one community feature with the largest need gap in eight different domains, including transportation,…