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Post Tagged with Real Estate Marketing Agency

The Most Important Real Estate Marketing Trends for 2019

By Marissa Mastroianni Posted in - Press on February 25th, 2019

It’s a whole new year and it’s time to refurbish your marketing strategy if you haven’t already. Don’t forget anything on this list. A bright new 2019 has arrived. With this comes a greater marketing opportunities for your real estate projects and more resources to effectively hone your strategies. Use these real estate marketing strategies to transform and dominate in the coming year. ·      Programmatic Advertising Programmatic advertising is a very new and promising method of marketing. At Cotton & Company, we use location-based geo-fencing combined with demographic profiling to target potential homebuyers and create a custom audience for our message. Next, we target our lead generation digital campaigns at this specific audience rather than wasting money buying keywords that… Read more »

Could Millennial Homeownership Be on The Rise?

By Jennifer Magill Posted in - Advertising on September 27th, 2016

A recent Fannie Mae report analyzed U.S. Census data of 20- to 33-year-olds from 2006 to 2014. It followed different age groups through the boom (2006–08), bust (2008–12), and recovery years (2012–14). The fear of commitment of buying a home with a partner could be one of the reasons many younger folks don’t own the roof over their heads—along with rising prices, high student debt, and hard-to-get credit. As a digital marketing agency knowing who to target and when is crucial to campaign success, being able to narrow down and be ultra-specific about demographics and branding is why we are a leading industry agency. Cotton & Company has lived through the down-turn and survived. We understand real estate and how it… Read more »