Find out How Gene Simmons Rocked the House at this San Antonio Condominium

Social marketing is changing the marketing world, and real estate development is no longer an exception to the rule. For Cotton & Company’s client, Alteza Residences above the Grand Hyatt in Downtown San Antonio, the sales and marketing challenge focused on creating an appreciation for an urban lifestyle in the land of sprawling ranches and mansions. Word of mouth exposure has always been a key driver of success, and today’s social channels provide an outlet unlike any other. The key is tapping into the conversation that’s already occurring, and sharing information people find interesting and valuable. When the stars align, the impact is dramatic. So what does this have to do with Gene Simmons? Well, he opened a new restaurant…