What is the future of Search Engine Optimization (SEO)?

A mistake was made long ago when someone decided that the skill-sets used to generate website traffic should be named, “Search Engine Optimization.” That shortsighted, naïve individual failed to consider the numerous elements that play an important role in the traffic-building process. Even the term “traffic-building” is a misnomer. Few website owners would be satisfied with huge increases in website traffic. That, alone, has little value beyond bragging rights (My website had 15 million visitors last year!). When the sales manager encouraged his sales team to make more calls each day, one man took it to heart. Bedraggled and worn to a frazzle, he stood tall and thrust his chest out as he reported on Friday afternoon that he had…