The Alteza Residences are located above the Grand Hyatt along the Riverwalk in downtown San Antonio, Texas.
140 private luxury residences offer a chic urban address and a highly serviced lifestyle. Priced from the $300s to over $1 million.
Located above the Grand Hyatt in downtown San Antonio Texas, Alteza Residences sales were lagging. Previous lead generation efforts failed due to the lack of interest in condominium living in this tourism driven Texas destination. Cotton & Company developed a program to educate the consumer on the advantages of living downtown as well as the positive energy in the market. We repositioned San Antonio as an Up & Coming destination, supporting the buyer’s decision from both a lifestyle and investment driven approach. Broadcast television and social marketing were utilized to stimulate interest in the marketplace, and special events created opportunities to expose the project to a new group of prospective buyers.
The Alteza Residences are located in San Antonio, Texas, a market more prone to expansive estate homes and ranches than downtown condominiums. Competing in the national arena for luxury second home buyers, Cotton & Company focused on building an appreciation for San Antonio as an up and coming destination for lifestyle homebuyers and real estate investors alike. Alteza became the ambassador for this dynamic market, promoting the growth of the cultural and arts scene, new business development, world-class parks, health and wellness facilities and the timely opportunity for investment.