Spanning more than five miles of pristine, Lake Michigan shoreline, Bay Harbor offers a luxury resort destination for visitors and resident alike.
Although an established community, Cotton & Company worked to bring in a new and fresh brand, Explore Bay Harbor, in order to tie all of the area entities together. The Cotton & Company team worked together as a part of the resident-led Bay Harbor Marketing Alliance to generate awareness for the Bay Harbor area. A new website and custom published magazine were the core of the lead generation campaign along with SEO, Social and PPC programs. In addition to the digital campaign refreshment, a new print marketing campaign was also designed.
This Lake Michigan coastal community is a luxury resort destination spanning five miles of shoreline along Little Traverse Bay on Lake Michigan. Bay Harbor’s picturesque residential neighborhoods complement this vibrant resort community surrounded by remarkable natural beauty. An impressive, deep-water marina, championship golf, a quaint downtown Village and two spectacular boutique hotels welcome visitors from around the world. The Bay Harbor Yacht Club is the social centerpiece of this extraordinary community that offers some of the finest Northern Michigan real estate for sale. Stunning lake views, crystal clear water, lush woods and star-filled sky. If you’re looking for a haven away from everyday living, discover Bay Harbor.