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Rum Cay

Situated on 900 acres of pristine land amid some of the best sportfishing waters in the world, Rum Cay will offer an authentic out-island Bahamas experience in the most luxurious surroundings. In addition to the residences and condo-hotel suites, buyers will have the opportunity to purchase marina slips. Access to this previously remote island will be by a private airline for the exclusive use of owners and guests, served by a newly built FBO with customs and immigration service.

Rum Cay Product Shots
Rum Cay Product Shots
Rum Cay Product Shots
Rum Cay Product Shots
Rum Cay Product Shots
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Unique Challenges

Being south of traditional Bahamian travel patterns, having no existing infrastructure or air access and no comparable project to indicate potential opportunity to investors and brand partners, Rum Cay had to create demand for a completely new development. Rum Cay brand awareness was generated through a virtual sales center, by means of captured data utilized to increase pro formas with PWC and attract a five-star hotel flag. The data were also used to determine the viability and components of a Founder's Program. With no on-site sales team, Cotton & Company supplied a turnkey sales operation.

Community

1,100 residences over a 10-year build-out, starting with marina village condos, followed by ocean villas and ocean-view ridge estates, as well as a condo hotel. Full-service megayacht marina, marina village with dining and shopping, hotel and spa, residential beach club, yacht club, equestrian center, and snorkeling and scuba diving. Initial offering is to be priced from the $500s.

Branding

Rum Cay Branding Design

Digital

Rum Cay Digital Design
Rum Cay Life Style
Rum Cay Life Style
Rum Cay Life Style
Rum Cay Life Style
Rum Cay Life Style
Rum Cay Life Style