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Woodcreek

Woodcreek, located near Rockwall-Fate, Texas, is a master-planned community with over 1,500 single-family homes in three neighborhoods. New neighborhoods and amenities are in the planning stages. A newly build highway makes this neighborhood accessible to everything in northeast Texas, including Lake Ray Hubbard and Dallas.

Woodcreek Product Shots
Woodcreek Product Shots
Woodcreek Product Shots
Woodcreek Product Shots
Woodcreek Product Shots
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Unique Challenges

When Cotton & Company began working with Woodcreek there were already 1,500 occupied homes and the developer ownership had recently changed. Coming out of the recent economic downturn, Woodcreek needed a fresh approach but also faced some perception challenges within the market. Woodcreek straddles two cities – Fate and Rockwall, TX, the latter much better known for its schools. Unfortunately the general awareness was that families should avoid Woodcreek because of its inferior school system. Cotton & Company utilized LinkedIn.com to establish a network of real estate brokers with whom Woodcreek could build direct relationships while debunking any myths about the community and reintroducing the newly rebranded Woodcreek to the local community.

Community

Woodcreek boasts a close-knit family lifestyle, with abundant choices of activities suitable to those seeking healthy lifestyles. The new North Amenity Center features a pool with cabanas and a splash park, as well as a state-of-the-art fitness center, catering kitchen and social area. Homes are available from a variety of builders, with pricing beginning in the $150s.

Branding

Woodcreek Branding Design
Woodcreek Branding Design

Digital

Woodcreek Life Style
Woodcreek Life Style
Woodcreek Life Style
Woodcreek Life Style
Woodcreek Life Style
Woodcreek Life Style
Woodcreek Life Style
Woodcreek Life Style